WLTW & Empire BlueCross BlueShield Launch 'Health Movement' Program for New Yorkers

WLTW & Empire BlueCross BlueShield Launch 'Health Movement' Program for New Yorkers

NEW YORK, Sept. 24 /PRNewswire/ -- Empire BlueCross BlueShield is proud to be teaming up with New York's 106.7 Lite fm (WLTW) to launch the Empire BlueCross BlueShield "Health Movement," a program that will promote healthy behavior for New Yorkers. Lite fm listeners will be encouraged to sign up for the Health Movement online at 1067litefm.com, (keyword: Empire Health). Each individual who registers will be able to track their own exercise activity online, including how many miles they have run, biked, or walked. The total mileage logged by all participants will contribute to the Health Movement across America. Once registered, users will have access to tips, videos and guides that will promote the benefits of healthier choices in addition to tools that will help them get started.

"Seventy-five percent of adults who live in New York City don't exercise regularly, yet just 30 minutes of even moderate physical activity, 4-5 days a week, can literally save your life," said Mark Wagar, President and CEO of Empire BlueCross BlueShield. "We're very pleased to partner with Lite fm to motivate New Yorkers to improve their health and well-being."

"The goal is to create an inspirational Health Movement across America, from New York to LA... an online community that will spread the importance and benefits of making healthier choices. Lite fm and 1067litefm.com will provide a very powerful platform to reach, and hopefully inspire, millions of people to get started now," said Joe Puglise, President & Market Manager of Clear Channel NY. Throughout the program, one dedicated participant will be selected at random each week, and will be awarded a cash prize of $1,000 in recognition of their commitment to health.

The Empire BlueCross BlueShield Health Movement will be launched on Sunday, September 26th during Get Connected with 106.7's Nina DelRio and will feature in depth interviews with Empire's President and CEO, Mark Wagar and the company's Medical Director, Scott Breidbart, MD. The program will run through November 7th.

For up to the minute information on WLTW and Empire BlueCross BlueShield 's Health Movement initiative listen in to 106.7 Lite fm or log onto www.1067litefm.comKeyword: Empire Health.

About 106.7 Lite fm

WLTW, New York's 106.7 Lite fm offers The Best Variety of Yesterday and Today. The radio station has served the tri-state area since 1984 and has consistently remained the most listened to station in New York. The station reaches over 2.4 million listeners weekly and has sponsored the Broadway in Bryant Park series for the past ten summers. For additional information on New York's 106.7 Lite fm log on to www.1067litefm.com

Empire BlueCross BlueShield

Empire BlueCross BlueShield (Empire) is the trade name of Empire HealthChoice Assurance, Inc., and Empire Blue Cross Blue Shield HMO is the trade name of Empire HealthChoice HMO, Inc., independent licensees of the Blue Cross Blue Shield Association, serving residents and businesses in the 28 eastern and southeastern counties of New York State. Additional information about Empire is available at www.empireblue.com.

SOURCE WLTW

WLTW

CONTACT: Ami Patel, +1-212-549-1570, amipatel@clearchannel.com

Web Site: http://www.empireblue.com

-------
Profile: intent