Sir Ridley Scott Selects Best Short Film in Philips' Global Film-Making Contest

Sir Ridley Scott Selects Best Short Film in Philips' Global Film-Making Contest

AMSTERDAM, September 24, 2010/PRNewswire/ --

- As Philips Releases New 3D Parallel Lines Film

Today, legendary film director Sir Ridley Scott announces Porcelain
Unicorn from American director Keegan Wilcox as the winning short film in
Philips' Tell It Your Way film-making contest.

To view the Multimedia News Release, please click:

http://ketchum-media.com/PhilipsTellItYourWayEnglish

(Photo:
http://www.newscom.com/cgi-bin/prnh/20100924/409698 )

The contest, which received over 600 entries from around the world,
invited aspiring filmmakers to create an original short film using the same
six-line dialogue as the Cannes Lions award-winning Parallel Lines short
films directed by RSA talents Carl Erik Rinsch, Greg Fay, Johnny Hardstaff,
Jake Scott and Hi-Sim.

Commenting on his choice of winner, Sir Ridley Scott said: "I chose
Porcelain Unicorn to be the winning film as it had a very strong narrative; a
very complete story that was well told and executed."

Directed by Keegan Wilcox, it is a sensitive and moving tale
of how a traumatic wartime encounter inspires a man in later life. Wilson
cites his grandfather's war stories as inspiration for the short, and the
'hero's journey' of a Joseph Conrad novel.

Keegan Wilcox commented: "I'm honored and humbled Sir Ridley Scott
selected our film from five equally deserving entries. This came as a huge
surprise. Being awarded the opportunity from Philips to gain valuable work
experience at RSA is a privilege and a first step on the long road to a
career."

Entries for the Tell It Your Way contest could be in any genre and follow
any storyline, but were required to follow the exact six-line dialogue from
the Parallel Lines films. Ten finalists were chosen by a judging panel from
RSA, British Academy of Film & Television Arts (BAFTA) and Philips. Judging
criteria included creative and original storytelling; interesting use of the
Parallel Lines dialogue; and technical achievement.

Following a round of public voting on YouTube to select the top five, the
overall winning film, Porcelain Unicorn, was chosen by Sir Ridley Scott.
Porcelain Unicorn and the other finalists can be viewed at
http://www.youtube.com/philipscinema

As overall winner of the Tell It Your Way contest, Keegan Wilcox will now
enjoy a potentially career-making opportunity of a week's work experience at
Ridley Scott Associates (RSA) offices, 7 nights' accommodation, spending
money and the new Full HD 3D Cinema 21:9 Platinum series TV from Philips. In
addition, his film will appear on http://www.philips.com/cinema and be
globally promoted by Philips.

The public was also given the chance to vote for their favorite entry and
select a 'People's Choice' runner-up. Slapstick comedy, Baby Time, by French
director Cedric Petitcollin received the highest number of votes and will
receive a prize of VIP tickets to an RSA film premiere in New York or London,
travel, 3 nights accommodation and spending money, plus the new Philips
Cinema 21:9 Platinum TV.

Gary Raucher, Vice President and Head of Integrated Marketing
Communications, Philips comments: "With over 600 entries, we are really
pleased with the level of consumer engagement with our campaign. The Tell It
Your Way competition helped demonstrate that there are millions of ways to
tell a story, but that there is only one way to watch one: on a Philips TV.
Congratulations to the winners, Porcelain Unicorn and Baby Time!"

Philips introduces new 3D short

Parallel Lines continues with today's release of a 3D short film, The
Foundling, directed by RSA talent, Barney Cokeliss. Created to showcase the
world's first Full HD 3D cinema proportion LED TV, the Philips Cinema 21:9
Platinum Series, the film will be available to view in selected Philips
retailers.

Director, Barney Cokeliss, comments: "Making The Foundling was a
fantastic creative challenge. 3D brings a host of advantages and
possibilities to the film-maker, enhancing the visual vocabulary - the way
you tell a story. A circus seemed like a perfect setting for a 3D film since
it contains lots of different layers, rich detail and texture and lots of
movement".

A historical drama set in a 1930s circus, The Foundling was shot in
collaboration with award-winning stereographers Vision3@Compendium featuring
a team who also worked on 3D blockbuster, Avatar (2010).

A 2D version of The Foundling will also be presented exclusively to fans
on Philips Cinema's Facebook page http://www.facebook.com/philipscinema, and
will then be released on http://www.philips.com/cinema and
http://www.youtube.com/philipscinema on September 22nd. Exclusive footage of
how the film was made, including interviews with the director and crew, will
be released on Philips Cinema's Facebook page.

About Porcelain Unicorn:

A porcelain unicorn features in a man's traumatic wartime memories, with
a touching outcome. Directed by Keegan Wilcox, it introduces a special
relationship between two children in war-torn Europe, incorporating great
performances, photography and art direction.

About The Foundling:

An abandoned boy has a chance reunion with his long-lost mother in an
historical drama set within a traditional touring circus in 1930s England.
Directed by RSA's Barney Cokeliss and shot in HD 3D in collaboration with
award-winning stereographers Vision3@ Compendium.

The Foundling director, Barney Cokeliss is now available for interview.
Please contact dan.whitehead@ketchumpleon.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified health and well-being company, focused on improving people's
lives through timely innovations. As a world leader in healthcare, lifestyle
and lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity". Headquartered in the Netherlands, Philips employs
approximately 116,000 employees in more than 60 countries worldwide. With
sales of EUR 23 billion in 2009, the company is a market leader in cardiac
care, acute care and home healthcare, energy efficient lighting solutions and
new lighting applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions in flat TV, male
shaving and grooming, portable entertainment and oral healthcare. News from
Philips is located at http://www.philips.com/newscenter.

Photo:
http://www.newscom.com/cgi-bin/prnh/20100924/409698

Source: Philips

For further information, please contact: Wander Bruijel, Philips Consumer Lifestyle, Tel: +31-2059-78847, E-mail: wander.bruijel@philips.com

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