Intel(R) Bass Jumpers hit Right Note to Create World's Largest Intel Chime

Intel(R) Bass Jumpers hit Right Note to Create World's Largest Intel Chime

LONDON, September 16, 2010/PRNewswire/ --

- Intel(R) Sponsors of Tomorrow(TM) Campaign Continues to reach
New Audiences by Releasing Bass Jump Online Video

The Intel(R) Sponsors of Tomorrow(TM)
marketing campaign takes a comical twist this Autumn with the release of an
online video of the world's largest Intel chime. The Bass Jump video aims to
engage with new audiences and demonstrate Intel's creative and open approach
to marketing.

Bass Jump will further build upon the success of Intel's popular
Cannonbells video. Launched in 2009, Cannonbells reached over 1.6 million
views globally and showed five Finnish employees being fired out of a cannon
at giant wind chimes that mimic the Intel chime. Bass Jump will feature five
Romanian Intel employees diving from a rooftop onto inflatable cushions. Each
will in turn create gusts of air that trigger a series of comical horn blasts
which will replicate the well-known Intel chime sequence.

This campaign again highlights the more humorous side of the company's
marketing strategy which is often left concealed, and shows Intel in a
different light. Simon Shipley, Communications Strategy Manager, Intel EMEA
commented: "The Intel chime is iconic and it's something people across the
world associate with regardless of their understanding of our technology. So
by using it in our video we hope to challenge thinking and show our true
personality. Based on the success of Cannonbells, we are confident it's
something that will really entertain and engage consumers across Europe and
indeed globally]".

The Intel Sponsors of Tomorrow campaign showcases the latest Intel
technologies and demonstrates how it is helping shape the future. With Intel
technology integral to so many elements of everyday life, the campaign aims
to educate consumers on how technology can be used in various ways. From the
simplest of personal computing tasks to more complicated natural disaster
city infrastructure monitoring.

In addition to the online video, Intel in collaboration with MRM London,
has created a unique website for Bass Jump which features the main video,
behind-the-scenes footage and profiles of the characters involved, as well as
a link to a Flash-based game in which consumers can time the five Romanian
jumpers into action in order to get the chime to sound right. The Bass Jump
game is hosted on its own Facebook page so people can become Bass Jump fans
and easily play the Bass Jump game.

Intel's five-note jingle was introduced in 1992 as part of the Intel
Inside(R) marketing campaign. It achieved enormous success: by its tenth
anniversary the bong was being used in 130 countries around the world, and
twenty years later is heard every five seconds somewhere around the world and
most recently Fastcompany rated the jingle as the second most addictive sound
in the world, after a baby's giggle.

To watch the Bass Jump viral, please visit - http://www.intel.ro/bassjump

To play the Bass Jump game, please visit - http://www.facebook.com/bassjump

About Intel

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops
technologies, products and initiatives to continually advance how people work
and live. Additional information about Intel is available at
http://www.intel.com/pressroom and blogs.intel.com.

Intel, Intel logo, Intel Sponsors of Tomorrow and the Intel Sound Mark
are trademarks of Intel Corporation in the United States and/or other
countries.

Source: Intel

CONTACT: Perveen Akhtar: Intel UK PR Manager, +44(0)1793-403136, perveen.akhtar@intel.com

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Profile: intent