Qtrax Beta Available in India

Qtrax Beta Available in India

NEW DELHI, Sept. 15 /PRNewswire/ -- Qtrax (A Div. of BLLN.PK), the much anticipated and eagerly awaited FREE and LEGAL online music download site, is operating its beta service in India. The new and revolutionary service is available for Indian music fans at www.qtrax.com.

Qtrax will finally provide music fans what they have been demanding for years: free, high quality, downloadable music -- that with Qtrax, is completely legal. With the demise of an increasing number of illegal sites, Qtrax's launch is very timely, as the music industry is finally having some success in closing down widely used illegal sites. Unlike the operators of the illegal sites, Qtrax has secured unique licenses with major music labels, and is therefore able to provide completely legal music downloads.

Allan Klepfisz, co-President & CEO of Qtrax, remarked: "We are thrilled to have introduced Qtrax to India. It is only appropriate that India should be the first country in which we initiating a marketing campaign for the Qtrax Beta, as the entire software code for Qtrax was written over the past 3 years in India." Klepfisz continued, "Arguably, more than 95% of all music consumption is illegal. Consumers don't necessarily want to go to illegal sites, but they do want free music. The best way to render the unlicensed sites irrelevant is to be demonstrably better than them -- in every respect. That is Qtrax's mission. We have never wavered in our determination to achieve it."

Qtrax imposes no pre-conditions to downloading free and legal high quality music. Qtrax is web-based and does not require the downloading of any software. Qtrax does not expose the user to the security and virus risks associated with illegal file-sharing and peer-to-peer services. The Qtrax user benefits from lightning fast download speeds, reliably high quality files, encyclopedic information about artists and, of course, absolutely no adware or spyware to infect their computer. Just register, log in and search, download and play music for free. It is important to note that users are able to download music to their PCs and play the music locally, unlike some music streaming services which often suffer from interruptions/distortion due to bandwidth and ISP issues. The Qtrax user interface environment is a rich editorial mix of artist information, full discographies and in depth artist bio's and music reviews. Music is continually being added as the catalogue is expanded, and music fans will be able to create playlists, send music recommendations to a friend, and start to build social networking communications with other Qtrax users.

Portability to many of the new smartphones and most MP3 music players is coming soon.

Lance Ford, co-President & CMO, commented: "The business model is a unique and innovative '360 degree revenue share.' The business model is based on revenue being generated through a number of commercial arrangements, including a completely new advertising model, strategic partnerships and affiliate deals. The service and value proposition is evolving and improving everyday, but the core promise will always be met that every time a song is played, the artist or copyright holder will get paid."

Allan Klepfisz concluded: "Qtrax is beginning with a strong Asia focus. The opportunities in this part of the world are very substantial. There is massive music consumption, combined with fewer legal services. We are very excited about building our presence in India."

Qtrax, Inc.

Qtrax is the world's first free and legal global download music service and showcases an innovative ad-supported downloading model that easily directs revenue back to artists and rights holders. Qtrax has successfully signed licensing deals with major labels, music publishers and leading indies. Qtrax will soon provide fans with access to a colorful and diverse catalog with millions of high-quality, high-fidelity digital music files. Based in New York City, Qtrax is a subsidiary of Brilliant Technologies Corporation , a publicly traded technology holding company.

Safe Harbor

This announcement contains express or implied forward-looking statements which involve known and unknown risks and uncertainties that could cause actual results to differ materially from those suggested, including but not limited to risks identified and discussed in company filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof and future results may differ materially from expectations and the company disclaims any obligation to update them except as required by law.

Source: Qtrax, Inc.

CONTACT: Michelle Manoff, Rubenstein Public Relations, +1-212-843-8051,
mmanoff@rubensteinpr.com

Web Site: http://www.qtrax.com/

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