First Live Broadcast to Digital Billboards

First Live Broadcast to Digital Billboards

LONDON, September 8, 2010/PRNewswire/ --

- Online Video Specialists Casual Films Have Made History With
the First Ever Live Broadcast to Digital Billboards for Suzuki.

The advert was exhibited to commuters on Transvision screens
at every major rail station in London between 1700 and 1900 on Tuesday 31st
August. Broadcast by a six-man crew to commuters across the capital,
audiences from King's Cross, Liverpool Street and Waterloo could all catch
sight of the live production on their journey home.

The event has paved the way for a new approach towards live
video that could revolutionize external digital advertising altogether.

Working in partnership with agency Nexus/H and JCDecaux, London-based
production company Casual Films produced and transmitted content to support
the launch of Suzuki's new 'Swift' range. The broadcast, like the television
commercial, featured graffiti artists Josh Sutterby and Richard Henderson of
Monorex, illustrating a canvas backdrop with the vehicle in the foreground.

Casual Films broadcast a single feed, mixed from three cameras: one fixed
and two roving, allowing for dynamic coverage of the action and a fast-paced
visual style. Animated pre and end roll were then added before the 20-second
slots were uploaded.

It was the first time live video had been streamed to external
hoardings. The technical teams at Casual Films and JCDecaux communicated
effectively to achieve this, ensuring the event passed without any problems
in both the production and output stages.

Founded in 2006, Casual Films have built a strong reputation
for producing innovative, creative content. From the outset the company has
taken pride in keeping abreast with the latest technology, providing clients
with innovative, cost effective online content. This was illustrated in the
fact they were able to offer a fully redundant system for the broadcast
within a workable budget.

Nick Francis, Creative Director, Casual Films: "This
represents an exciting development in the advance of online media
distribution. Being able to stream live promotional content to external
adspace further blurs the line between television and the Internet. We are
now looking forward to the next application of this capability."

The possibilities opened up by the advert could provoke huge
changes in advertising and experiential marketing, where the opportunity to
stream live content to billboards would mean live events reaching much wider
audiences.

For more information regarding this article including images
and video, or any other enquiries please email: barnaby@casualfilms.com or
call +44(0)20-3411-8040

Source: Casual Films

For more information regarding this article including images and video, or any other enquiries please email: barnaby@casualfilms.com or call +44(0)20-3411-8040

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