Trinity Broadcasting Network Signs a Multi-Year Contract for Rentrak's TV Essentials Service

Trinity Broadcasting Network Signs a Multi-Year Contract for Rentrak's TV Essentials Service

-- Rentrak now has 40% of the Faith Based TV Networks as Subscribers --

PORTLAND, Ore., Aug. 5 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced a long term agreement with Trinity Broadcasting Network, which includes TBN, the world's largest religious network and America's most watched and requested faith channel, to utilize Rentrak's TV Essentials service as a strategic tool to track network viewership across its collection of faith based networks.

This agreement with Trinity Broadcast Network marks the eighth, faith-based network to contract with Rentrak. Highly targeted networks such as those serving the faith-based community value the depth of audience viewing pattern data available through Rentrak's second-by-second database currency.

"As America's most-watched faith channel, TBN is excited to work with Rentrak to better understand our audience. Gaining access to the largest database of detailed TV viewing information from cable, satellite and Telco TV provides a transparent view of all of our networks and allows us to better manage programming, promotions and ministry costs effectively," said Paul Crouch Jr., TBN's chief of staff.

The network's flagship channel, TBN, offers 24 hours of inspirational programming designed to appeal to people in a wide variety of Protestant, Catholic and Messianic Jewish denominations. In addition to TBN, the network owns and operates seven networks, including the Church Channel, JCTV youth network, TBN Enlace USA Spanish language network, and Smile of a Child children's network.

"To have Trinity Broadcasting, the largest faith channel, tapping TV Essentials to better serve their audience is a tremendous acknowledgement of the granular insights that set-top box data provides," said Carol Hinnant, senior vice president of National Network Sales, Advanced Media and Information (AMI) division at Rentrak.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes nationwide. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

About Trinity Broadcasting Network

Trinity Broadcasting Network (TBN) is the world's largest religious network and America's most watched and requested faith channel. Each day TBN offers 24 hours of commercial-free inspirational programming that appeals to viewers from a wide variety of denominations and backgrounds. Beginning in 1973 as a single UHF station in southern California, TBN now reaches every major continent via 78 satellites and more than 18,000 television and cable affiliates worldwide. In the United States, TBN is available to 92 percent of the total households. Its website receives millions of visitors monthly. In addition to TBN, the network owns and operates seven networks, including the Church Channel, JCTV youth network, TBN Enlace USA Spanish language network, and Smile of a Child children's network. For more information on TBN, visit www.tbn.com and www.tbnnetworks.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for
Rentrak Corporation

Web Site: http://www.rentrak.com/
http://www.tbn.com/
http://www.tbnnetworks.com/

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