The Kardashian Sisters Partner With Bruno Schiavi in Global Fashion Collection

The Kardashian Sisters Partner With Bruno Schiavi in Global Fashion Collection

LOS ANGELES, Aug. 5 /PRNewswire/ -- Today the Kardashian sisters announced their global partnership with leading international designer Bruno Schiavi and his apparel company, Jupi Corporation. Kim, Khloe and Kourtney will collaborate with Schiavi on a complete brand launch encompassing apparel, home and accessories. The initial range to include a women's RTW collection, handbags, belts, wallets and lingerie expected to be in-stores in 2011 in the US, Canada, United Kingdom, Australia and Germany.

(Photo: http://photos.prnewswire.com/prnh/20100804/CL45531 )
(Photo: http://www.newscom.com/cgi-bin/prnh/20100804/CL45531 )

"The Kardashian sisters are an inspiration to women of all ages and loved for their sense of fashion and style. I am extremely excited to be working with Kim, Khloe and Kourtney across so many fashion categories - taking their brand to women in key markets around the world." Bruno Schiavi, Jupi Corp

As an expert on body image and self esteem-building through his highly popular international brands, that include the BL Body range inspired by NBC's hit weight loss show, The Biggest Loser as well as Dr Rey's Shapewear range, Schiavi is a natural choice to work with the high profile sisters. The Kardashians celebrate healthy and curvaceous body image, the importance of high self esteem and family values whilst still being fun, theatrical and sexy.

"We are excited to work with Bruno Schiavi in developing our first brand together," stated Kim, Khloe and Kourtney Kardashian. "His expert design sensibilities, his amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner."

Schiavi's expertise in the creation of international brands was the perfect combination when looking for a partner that could work across some many fashion platforms with global retail experience.

Plans are already underway after the first collection to extend the brand into luggage, swimwear, shoes and kids fashion.

ABOUT THE KARDASHIANS

-- With the conclusion of its 4th season Keeping Up with the Kardashians
delivered record-breaking numbers for the network, ranking as E!'s
highest-rated and most-watched series in the network's history across
the board, averaging 3.7 million Total Viewers during its ten episode
run as it more than doubled over last season's delivery.

-- Keeping Up with the Kardashians holds multiple network records,
posting E!'s most-watched telecast ever (4.8 MM) and E!'s
highest-rated telecast ever among A18-34 (4.20), A18-49 (3.15), W18-34
(6.14) and W18-49 (4.62) during its February 21st season finale.

-- Keeping Up with the Kardashians also dominated the competition,
ranking as the highest-rated cable show among Women 18-34 week after
week. Additionally, Keeping Up with the Kardashians ranked the
highest-rated series among Women 18-34 compared to all broadcast
networks for four consecutive weeks.

ABOUT BRUNO SCHIAVI - JUPI INTERNATIONAL

Named in the BRW Young Rich List for the last six years as a top Australian Fashion Entrepreneur, Bruno Schiavi has carved himself a unique position in the fashion industry and business world. Just nine years ago Bruno Schiavi started with assets of only $2000, since that day this creative and very intuitive fashion aficionado has grown to position Jupi Corp as a global powerhouse. In August 2002 Schiavi launched the anabella line of lingerie followed by the sell out release of Delta by anabella in October 2004 in conjunction with Australian star Delta Goodrem. Schiavi joined other partnerships with icon's & celebrities such as Priscilla Presley in 2005, Dr Robert Rey, renowned Plastic Surgeon and star of Dr 90210 in 2007, Cricket fast bowler Brett Lee and pop star Janet Jackson in 2008. Moving into high fashion but with the current economic climate in mind he has recently teamed with Australian designer Peter Morrissey to add a new fashion outer wear brand to his already impressive stable.

Earlier this year Jupi Corp secured the global license to create an athletic apparel range based on NBC's hit weight loss show, The Biggest Loser, with the first collection due in stores in the US in October 2010.

Jupi International has retail collections in United States, Canada, South America, United Kingdom, Europe and Australia. For more information, visit www.Jupicorp.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20100804/CL45531
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100804/CL45531
Source: Jupi Corp

CONTACT: Jupi International US Publicity - B|W|R Public Relations, Liz
Jaeger, Lifestyle Division, +1-310-550-7776, LJaeger@bwr-la.com; Jupi
International Global Publicity - 6dc Pty Ltd, Amanda Fry, +61 2 9280 1600, m:
+61 418 262 282, amanda@6dc.com.au

Web Site: http://www.jupicorp.com/

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