DivX Continues to Build Global Momentum in Digital TVs with New Skyworth Partnership

DivX Continues to Build Global Momentum in Digital TVs with New Skyworth Partnership

Skyworth's line of 2010 DTVs will be DivX Certified® and available throughout Oceania, Middle East, Africa and Europe

SAN DIEGO, and SHENZHEN, China, Aug. 2 /PRNewswire-FirstCall/ -- DivX, Inc. (NASDAQ:DIVX), a leading digital media company, and Skyworth Group, a leading global TV manufacturer, today announced a new partnership in which Skyworth will integrate DivX® technology into its line of 2010 digital TVs (DTVs). Upon DivX Certification, these new TVs will be capable of playing back digital video and Hollywood movies in the high-quality DivX® format. The agreement also specifies that Skyworth will work with DivX in the future to add DivX Plus(TM) HD certification, the premium level of DivX Certification for MKV playback, to its DTVs.

(Logo: http://photos.prnewswire.com/prnh/20081124/DIVXLOGO)
(Logo: http://www.newscom.com/cgi-bin/prnh/20081124/DIVXLOGO)

This new Skyworth partnership illustrates how DivX is continuing its momentum in emerging products such as DTVs. DivX now works with the top two Chinese TV OEMs, bringing DivX adoption to nine of the top 12 DTV OEMs worldwide. In addition, the company has extended its ecosystem into DTVs with more than 3,000 models certified from major brands.

As one of the largest TV manufacturers in China, Skyworth now ranks in the top 20 global TV brands, and its R&D and sales network covers most parts of the world. Skyworth's new DivX Certified DTVs will be available in August throughout Oceania, and shortly thereafter in the Middle East, Africa and Europe, delivering incredibly sharp images, wide viewing angles and a brilliant home theater experience.

DivX technology allows digital videos to be compressed to a fraction of their original size while maintaining excellent visual quality. For example, eight full-length standard definition movies in the DivX format can fit on an 8GB USB drive. With the DivX format, full-length movies can be quickly downloaded from the Internet and played on DivX Certified Skyworth DTVs, as well as other consumer electronics devices.

"DivX has seen strong traction from Chinese consumer electronics companies, and our new partnership with Skyworth is a great example of that," said Kevin Hell, Chief Executive Officer, DivX, Inc. "Now consumers throughout Oceania, the Middle East, Africa and Europe will be able to enjoy stunning DivX video playback on top rated Skyworth digital TVs."

"We are extremely pleased to build a new partnership with DivX, as we are always striving to evolve the viewing experience for our customers," said Kuang Yubin, President, Skyworth Overseas Development Limited. "DivX is synomonous with high-quality video which will help add value for our brand worldwide."

For more information about DivX, visit www.divx.com.
For more information about Skyworth, visit www.iskyworth.com.

About DivX

DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment--the PC, the television and mobile devices. Over 300 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

About Skyworth

Established in 1988, Skyworth Group is a large-sized high-tech public company listed on the Hong Kong Exchange Stock Exchange (Stock code: 0751). It has engaged in researching, manufacturing and sales and distribution consumer electronics, Internet communication products and security and protection products. With 22 years of development, Skyworth has steadily become one of the top 20 global TV brands and one of the top 10 brands in the Chinese consumer electronic industry. Skyworth's digital TVs have been the most aggressive and competitive brand in China and has continuously ranked number one in market share for many years. The company's sales revenue reached 22.77 billion HKD in fiscal year of 2009.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX's visibility within the investment community and the availability of certain DivX enabled products to consumers. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; risks related to DivX's partners' ability to make certain products available to consumers on specified timelines, or at all; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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AP Archive: http://photoarchive.ap.org/
http://photos.prnewswire.com/prnh/20081124/DIVXLOGO
PRN Photo Desk, photodesk@prnewswire.com
Source: DivX, Inc.

CONTACT: Media, Jennifer Baumgartner, +1-503-901-5371,
jbaumgartner@divxcorp.com, or Investor, Karen Fisher, +1-858-882-6415,
kfisher@divxcorp.com, both of DivX, Inc.

Web Site: http://www.divx.com/

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