Rentrak Reports Engagement Metrics for Week Ending July 25, 2010

Rentrak Reports Engagement Metrics for Week Ending July 25, 2010

--'Stickiness Index' Ratings Metric Measures Level of Viewer Engagement --

PORTLAND, Ore., Aug. 2 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness Index" for the week ending July 25, 2010. The Stickiness Index lists the top-20 primetime programs (30-minute, 60-minute and 120-minute) based not only on the size of the audience, but also the level of viewer engagement.

The Stickiness Index is an engagement metric based on the average percentage of the program watched by all viewers divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). This new media currency is provided by Rentrak's TV Essentials service which is the only fully-integrated system of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide.

Programs with the most engaged viewers will have higher Stickiness Indexes, indicating that more of the audience is tuned-in for the duration of the program.

Week of 7/19/10 to 7/25/10, Broadcast:

Index Rating
Rank Rank Series Network Index
1 1 The Bachelorette 6 ABC 178
2 67 Soy tu duena UNIV-B 146
3 96 Donde esta Elisa? TELMUN-B 138
4 65 WWE Friday Night Smackdown MyNet 137
5 33 Hell's Kitchen FOX 137
6 70 Hasta que el dinero nos separe UNIV-B 129
7 10 Dateline NBC NBC 129
8 3 NCIS CBS 127
9 28 So You Think You Can Dance FOX 126
10 40 Lie to Me FOX 123
11 43 Flashpoint CBS 121
12 7 The Big Bang Theory CBS 120
13 97 Desafio: La gran batalla UNIV-B 120
14 11 America's Got Talent NBC 120
15 13 NCIS: Los Angeles CBS 119
16 2 60 Minutes CBS 118
17 92 Without a Trace ION-B 117
18 5 Two and a Half Men CBS 115
19 14 The Mentalist CBS 115
20 61 The Game Plan ABC 115

[ABC, is owned by the Walt Disney Company; CBS is a division of CBS
Corp.; Fox is a unit of News Corp; ION is owned by
ION Media Networks; MyNet is owned by Fox Entertainment Group, a unit
of News Corp; NBC is owned by NBC Universal;
Telemundo is owned by NBC Universal; Univision is owned by Univision
Communications, Inc.]

Week of 7/19/10 to 7/25/10, Cable:

Index Rating
Rank Rank Series Network Index
1 23 Army Wives LIFE 172
2 2 Rizzoli & Isles TNT 161
3 62 The Client List LIFE 159
4 14 Covert Affairs USA 158
5 107 Ties That Bind LMN 157
6 12 Royal Pains USA 153
7 94 Criminal Minds A&E 148
8 41 NASCAR Nationwide Series ESPN 145
9 90 Degrassi: The Boiling Point TeenNICK 144
10 7 Burn Notice USA 142
11 10 The Closer TNT 142
12 185 Meet My Mom HALL 141
13 59 The Glades A&E 140
14 13 WWE Monday Night Raw USA 140
15 172 Pretty Little Liars ABCFAM 139
16 140 Who Is Clark Rockefeller? LMN 139
17 19 Memphis Beat TNT 138
18 25 NCIS USA 136
19 188 Captain Horatio Hornblower TCM 136
20 52 The Next Food Network Star FOOD 136

[A&E and Lifetime are owned by A&E Television Networks; ABC Family,
is owned by the Walt Disney Company; CBS is a division of CBS Corp.;
ESPN is owned by the Walt Disney Company; Food Network is owned by
Scripps Networks Interactive and Tribune Company; Hallmark Channel
is owned by Crown Media Holdings; Lifetime and Lifetime Movie
Network are owned by A&E Television Networks; TCM is owned by Turner
Broadcasting System, a unit of Time Warner; Teen Nick is owned by
MTV Networks, a division of Viacom; TNT is owned by Turner
Broadcasting Inc., a unit of Time Warner; USA is owned by NBC
Universal]

The "Stickiness Index" is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

Rogers & Cowan for Rentrak
Contacts: Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both of Rogers
& Cowan ,for Rentrak Corporation

Web Site: http://www.rentrak.com/

-------
Profile: intent