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Wednesday, August 18, 2010

Critical Mention Releases CTV Partner Platform, Drives TV and Radio Deep Into the Expansive Business Intelligence Market

Critical Mention Releases CTV Partner Platform, Drives TV and Radio Deep Into the Expansive Business Intelligence Market

Enables business intelligence companies to easily integrate television and radio monitoring into existing platforms

NEW YORK, Aug. 18 /PRNewswire/ -- Critical Mention, a business unit of Critical Media, the leader in real-time television and radio intelligence solutions for PR and corporate communications professionals, today launched its CTV Partner Platform (CTVp). The new program enables any business intelligence company to quickly and easily integrate Critical Mention's TV and radio monitoring capability into its platform. Critical Mention recently expanded to provide coverage from all 210 U.S. TV markets, becoming the most comprehensive broadcast capture network in the industry, digitizing more than 27 hours of TV and radio broadcast news every 60 seconds from four continents and making it searchable in real-time.

"TV and radio are often first to report news and events that impact stock prices yet for decades this information was unattainable by most business intelligence, research, and financial services professionals," said Sean Morgan, CEO of Critical Media. "Now for the first time, all of the nation's TV and radio content is available to them through our very robust CTVp platform and the suite of APIs it offers. Our unparalleled access and content makes us the only solution able to support the broad business intelligence market."

With the integration of CTVp, business intelligence platform services can now incorporate TV and radio into the mix of other content sets. The platform, complete with white labeled video player and robust editing features allows their subscribers to search, view, edit and share media coverage internally.

Key features include:
-- Portal dashboard with customizable "Critical Bits" widgeting framework
offering immediate access to vital information and data in a
lightweight, compact format
-- AJAX Web application programming interface
-- Full access to usage statistics provide detailed reporting down to the
partner, partner-client and client-user levels
-- Authenticated user event tracking to provide micro-views with
drill-down to full session detail
-- Advanced speech-to-text on radio channels
-- "WordPlay" video editing with video selection by click-and-drag text
selection
-- Transcoding to all modern digital video formats including those
supported by iPhone, iPad and Android devices

"The launch of Critical Mention's CTVp platform-as-a-service enables business intelligence organizations of any size or sophistication to leverage our real-time broadcast content infrastructure to quickly and easily integrate content into any application," said JJ Pullaro, VP Product Development for Critical Mention. "We've succeeded in designing CTVp as a true turnkey broadcast intelligence solution with robust functionality right out of the box, saving partners significant development time and resources otherwise spent on a homegrown application."

The CriticalTV platform indexes nearly 27 hours of media every 60 seconds from more than 1,000 sources in the U.S. and select programming from Canada, the U.K. and the Middle East.

About Critical Mention

Developed by Critical Mention, a division of Critical Media, CriticalTV is the most comprehensive broadcast TV and radio capture network in the industry, digitizing the world's broadcast news and making it searchable in real-time. The platform indexes television and radio coverage 24 hours per day from more than 1000 sources across four continents. Users can perform keyword searches and view the results either within the platform or via e-mail alerts. Clients can also choose to have real-time results of stored filters delivered via XML or RSS feed into other business intelligence platforms. Critical Mention is utilized by more than 25 percent of the Fortune 100. For more information, visit http://www.criticalmention.com/.


Source: Critical Mention

CONTACT: Liz Bazini, liz@bazinihopp.com, +1-917-574-5490

Web Site: http://www.criticalmention.com/


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