Outdoor Channel Broadens Colorado Distribution Through Move to Comcast's Digital Preferred Package

Outdoor Channel Broadens Colorado Distribution Through Move to Comcast's Digital Preferred Package

More Viewers in the Centennial State Now Have Access to America's Leader in Outdoor TV

TEMECULA, Calif., Aug. 18 /PRNewswire-FirstCall/ -- Outdoor Channel, America's Leader in outdoor TV, today announced that the network has been moved from the Sports tier to the more broadly distributed Digital Preferred tier throughout Comcast's cable systems in southern Colorado. Starting August 24th, more Comcast customers in Colorado Springs, Pueblo and Trinidad will have access to Outdoor Channel's compelling line-up of hunting, fishing, shooting and adventure programming on channel 127. The transition from the Sports tier to the Digital Preferred tier allows additional subscribers in this region to catch the most thrilling outdoor line-up in the history of the network. Additionally, the network is also available to Comcast customers in southern Colorado on the HD tier.

Outdoor Channel is the only full-time network in the outdoor genre to produce 100 percent of its programming in native high definition (HD).

"We are extremely pleased to expand on our relationship with our long-standing partner Comcast and provide their subscribers with a value-rich collection of premium outdoor programming across multiple platforms, including HD," said Tom Hornish, Chief Operating Officer, Outdoor Channel.

"Outdoor enthusiasts are abundant in Colorado, which is known for its beautiful, varied terrain of mountains, mesas, plains, rivers, and canyons," added Randy Brown, Executive Vice President, Affiliate Sales & Marketing, Outdoor Channel. "Outdoor Channel's increasingly popular pipeline of new and original content is really resonating with viewers and distributors in a tremendous way, and we're excited to reach a broader audience in Colorado."

"We are delighted to extend the reach of the Outdoor Channel in southern Colorado," said Chris Shea, Vice President Marketing and Sales, Comcast Mile High Region. "Southern Colorado residents have a deep passion for the great outdoors, and we are excited to make Outdoor Channel more widely available to our existing and prospective subscribers."

Season after season, the network airs original action-packed content that captures the excitement of the great outdoors through the eyes of esteemed talent and renowned celebrities. Outdoor Channel is currently airing its third quarter show schedule as part of its "Biggest Summer Ever" campaign, which boasts 13 brand new original shows, 71 season debuts of returning favorites, the biggest industry talent, the boldest outdoor producers and a powerful slate of celebrated entertainers. Moreover, the network recently acquired a variety of new fishing shows set to debut in 2011: "Buccaneers and Bones," "Fishing University," "Madfin Shark Series," "Spanish Fly" and "Zona!

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 35.6 million cable and satellite subscribers for August 2010. Please note that this estimate regarding Outdoor Channel's subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

Source: Outdoor Channel Holdings, Inc.

CONTACT: For Company: Tom Hornish, Chief Operating Officer,
+1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or For Media: Nancy
Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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