Snapple Extends Availability of Diet Snapple Trop-A-Rocka Tea Hand-Crafted by 'The Celebrity Apprentice' Winner Bret Michaels

Snapple Extends Availability of Diet Snapple Trop-A-Rocka Tea Hand-Crafted by 'The Celebrity Apprentice' Winner Bret Michaels

Snapple and Bret Michaels Conduct Silent Auction including Autographed Guitar, Hats, CDs and Snapple Bottles to Benefit American Diabetes Association

PLANO, Texas, Aug. 18 /PRNewswire/ -- Due to overwhelming demand, Snapple is extending the availability of the limited-time Diet Snapple Trop-A-Rocka Tea created by Bret Michaels with additional production runs. The flavor was developed as part of the final task on The Celebrity Apprentice and was expected to be available for three months; however, it sold out as quickly as it was put on store shelves.

"It's awesome to see my new Diet Snapple Trop-A-Rocka has received such positive feedback," said Bret Michaels. "Growing up as a diabetic, diet drinks weren't always the best-tasting option. That's why it was important to me to develop a flavor that doesn't sacrifice taste - it is taste bud tested and rocker approved."

"Bret has been a tremendous celebrity spokesperson for Snapple," said Larry D. Young, president and CEO of Dr Pepper Snapple. "Bret's charisma, combined with the great-tasting tea he created, made Diet Snapple Trop-A-Rocka a winner with consumers nationwide. We're very excited to extend the availability of this great product."

Bret's Diet Snapple Trop-A-Rocka Tea blends healthy green tea and tasty black tea with pear, cinnamon and mango flavors to create a rockin' taste with low calories.

"Snapple is dedicated to bringing exceptional flavor combinations to Snapple enthusiasts everywhere. The incredibly positive response we continue to receive through our customer relations department and Snapple Facebook page demonstrates that Bret's Diet Snapple Trop-A-Rocka Tea is more than just a novelty," said Andrew Springate, senior vice president of marketing for Dr Pepper Snapple Group. "Snapple fans might have bought it the first time in support of Bret and the show, but the repeat purchases and constant feedback solidifies Bret's Diet Snapple Trop-A-Rocka Tea as a great tasting product."

In support of the additional production run of product, Snapple and Bret Michaels will conduct a silent auction in support of the American Diabetes Association. The silent auction will run on the Snapple Facebook page, www.facebook.com/snapple, from August 18 through August 28. The items up for bid include: an autographed customized guitar with the Diet Snapple Trop-A-Rocka Tea graphics; three autographed Bret Michaels straw cowboy hats; three autographed Bret Michaels "Custom Built" CDs; and three autographed Diet Snapple Trop-A-Rocka Tea bottles. All of the proceeds from the auction will be donated to the American Diabetes Association on behalf of Bret Michaels.

For a full list of participating retailers carrying Bret's Diet Snapple Trop-A-Rocka Tea, visit Snapple.com.

About Snapple

Snapple, a brand of Dr Pepper Snapple Group (NYSE:DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and numerous countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world. DPS is a leading producer of flavored beverages, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information on Snapple, visit www.snapple.com or at www.drpeppersnapple.com.

Source: Snapple

CONTACT: Iya Bleyman of Ketchum, iya.bleyman@ketchum.com, for Snapple

Web Site: http://www.snapple.com/

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