Rentrak Signs Second StationView Essentials Subscriber in Southwest Florida

Rentrak Signs Second StationView Essentials Subscriber in Southwest Florida

--CW Affiliate in Fort Myers, Florida Added to Rentrak's Growing Roster of Station Groups for Local TV Audience Measurement Service--

PORTLAND, Ore., April 15 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced CW Television Network-affiliate WXCW in Fort Myers, Florida will now be using Rentrak's StationView Essentials service. The agreement further confirms station group demand for new and more granular measurement tools that are specifically designed to meet the unique needs of local television stations.

"Stations need and are ready for a richer passive measurement of their audience," said Cathy Hetzel, President of Rentrak's Advanced Media Division. "WXCW will now be armed with the largest TV viewing database to help sell advertising and promote the power of local TV."

Rentrak's StationView Essentials service is uniquely equipped to report on television viewing habits from millions of TV's in order to provide stations with accurate audience measurement for more informed decision-making.

"Rentrak's service meets our needs by providing a large broad-based sample to track audience flows and deliver accurate viewing measurement for our advertisers," said Jim Schwartzel, vice president, Sun Broadcasting.

About StationView Essentials

StationView Essentials offers metrics that enhance the ability of subscribers to understand viewer involvement and viewing habits in local markets. Subscribers receive live granular telecast level reporting detail as well as Audience Duplication, Retention and News Analysis information.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

About WXCW-TV

WXCW-TV is locally owned and operated by Sun Broadcasting, Inc. in Southwest Florida. WXCW-TV is an affiliate of the CW Network and is one of Southwest Florida's most popular television stations featuring leading sitcoms, talk shows, game shows and local news.

Contacts for Rentrak:
Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151
solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both of Rogers
& Cowan, for Rentrak Corporation

Web Site: http://www.rentrak.com/

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