Rentrak Hires David Paiko as Vice President of Business Development for Home Entertainment Division

Rentrak Hires David Paiko as Vice President of Business Development for Home Entertainment Division

-- Paiko to Continue to Drive Rentrak's Leadership Position in Home Entertainment Media Measurement --

PORTLAND, Ore., April 12 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) announced today that it has hired David Paiko as Vice President of Business Development for the company's Home Entertainment Essentials (HEE) division. Mr. Paiko is responsible for developing new and managing the existing relationships with Rentrak's studio, agency and video game partners for Rentrak's Home Video and Retail Essentials services, plus its Video Game Ad Monitor services. He will lead the sales and marketing efforts from Rentrak's Los Angeles office.

"We are pleased to add David to the Rentrak team as we continue to expand our home entertainment offerings to provide the most timely and accurate insight for home entertainment media measurement," said Christopher Roberts, senior vice president of Home Entertainment Media & Digital. "David's diverse roots in home entertainment provide the exact experience needed to lead the development of this growth area."

"I am excited to be joining Rentrak because of their leadership position in the industry and am eager to help add new clients and new partners to Rentrak," said David Paiko, vice president of Business Development, Rentrak.

Mr. Paiko's background includes more than fifteen years of film and home entertainment industry experience including business development, market research at ACNielsen and VideoScan, and home entertainment market research consulting. Mr. Paiko will report to Christopher Roberts, Rentrak's Senior Vice President of Home Entertainment Media & Digital.

About Retail Essentials®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
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Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for
Rentrak Corporation

Web Site: http://www.rentrak.com/

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