Rentrak Provides VOD Metrics for New Nat Geo WILD Channel

Rentrak Provides VOD Metrics for New Nat Geo WILD Channel

- OnDemand Essentials Now the VOD Metrics Provider for the Two TV Networks of National Geographic -

PORTLAND, Ore., April 12 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that it has entered into an agreement to provide Nat Geo WILD with on-demand measurement services. With this agreement, Rentrak expands its on-demand measurement services relationship with the U.S.-based National Geographic Networks beyond National Geographic Channel, to now provide VOD metrics for the network's newest U.S. channel, Nat Geo WILD, which launched Monday, March 29, 2010.

"We are pleased to deliver the best in on-demand measurement services for the launch of the cable TV channel Nat Geo WILD in the U.S. market," said Carol Hinnant, Rentrak's Senior Vice President of Business Development, Advanced Media. "OnDemand Essentials best analyzes how viewers consume their content so Nat Geo WILD can maximize future viewership and revenue opportunities driven by the network's iconic quality nature and wildlife programming."

For more than 30 years, National Geographic has been the leader in wildlife programming. Now, Nat Geo WILD is giving the animal kingdom center stage as it features the work of some of the world's foremost explorers, filmmakers and scientists. Nat Geo WILD and Nat Geo WILD HD traverse the globe to bring the most extraordinary stories of the natural world. Series such as Expedition Wild with Casey Anderson and specials like Africa's Lost Eden immerse viewers in the mysterious and entertaining lives of nature's ferocious fighters and gentle creatures of land, sea and air.

"Based on the quality service that OnDemand Essentials provided for the National Geographic Channel's on- demand platform, we extended our relationship with Rentrak to now include Nat Geo WILD," commented Brad Dancer, Senior Vice President, Research & Digital Media of the National Geographic Networks.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on-demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

NAT GEO WILD

Nat Geo WILD is a joint venture between Fox Cable Networks (FCN) and National Geographic Ventures (NGV) ? the same partnership behind the National Geographic Channel (NGC), which launched January 2001 and has since been one the most successful new networks on the landscape. Nat Geo WILD launched globally more than three years ago and is the fastest growing channel among the international portfolio of National Geographic networks. For more information, visit www.natgeowild.com

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact for National Geographic Networks:
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Russell Howard
Office: 202-912-6652
Email: rhoward@natgeochannel.com

Contact for Rentrak Corporation:
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Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Russell Howard of National Geographic Networks,
+1-202-912-6652, rhoward@natgeochannel.com; or Sallie Olmsted,
+1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bialek,
+1-310-854-8151, abialek@rogersandcowan.com, both for Rentrak Corporation

Web Site: http://www.rentrak.com/

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