Has the Bathroom Become Our Modern Day Status Symbol?

Has the Bathroom Become Our Modern Day Status Symbol?

The New Movie 'The Joneses' Features a Breakout Performance by TOTO's NEOREST 600

MORROW, Ga., April 16 /PRNewswire/ -- In a fast paced and ever-changing society, cultivating ways to infuse peace and tranquility into daily routines can sometimes be a challenge. Today's homeowners long to bring the indulgences they experience in hotels and spas into their own homes, as the modern day bathroom has moved far past simply a shower and a shave. Creating a peaceful bathroom sanctuary can help introduce small luxuries into life and is sure to elevate one's mood and outlook.

As people often draw their ideas from pop culture, the new big screen film "The Joneses," in theaters today, will provide inspiration for those interested in embarking on home remodeling. The TOTO NEOREST 600 is featured in the Joneses' home and positioned as essential in luxury for the bath space. Both inspirational and aspirational, TOTO attracts consumers desiring responsible premium bath products.

In the movie, the Joneses are a picture-perfect, trendsetting family who move into a suburban neighborhood. They immediately become the toast of the town--equally loved and envied by all. Their toilet is regarded as a key household fixture, worthy of guests making an introduction to "their TOTO." The star-studded cast includes Demi Moore, David Duchovny, Amanda Heard and Gary Cole.

"We are honored to be a part of 'The Joneses.' While NEOREST exemplifies the ultimate in luxury, TOTO innovation enhances consumers' lifestyles across the board," said company spokesperson, Lenora Campos, Ph.D. "Our many design coordinated suites appeal to a wide audience with their affordable luxury. Each element has its own unique sensibility, yet their simple, elegant lines work together to create a clean, attainable collection that homeowners may fit to their own needs and desires."

According to the U.S. Remodeling Sentiment Report, there is a 13% increase in the number of homeowners who say they will remodel in the next 12 months. Consumers are making more of an investment in their personal spaces and finding that creating their own bathroom haven to enhance

their standard of living is attainable. To a great extent, they are stealing space from other areas in their home, a barren closet or spare bedroom to make their master bathroom bigger--creating the definitive spa bath. With a little imagination and planning, transforming a bathroom into a larger space is easier than it looks and a great way to construct an indulgent retreat in one's own home.

"To help create a spa-like retreat to rival the Joneses, TOTO offers many choices that make almost any design aesthetic possible while providing the ultimate in performance and value," states Jason McClain, senior marketing manager of TOTO USA. "And while most US homes are traditional in design, people are mixing and matching design styles to create unique and very personal bathroom spaces."

For people who desire traditional design elements, TOTO offers the Guinevere Bath Collection. Inspired by a union of art deco and Victorian designs, TOTO's Guinevere products--ranging from air baths and faucets to lavatories--offer a relaxed, traditional design philosophy as an in-home retreat with a sense of timeless elegance. For a more contemporary look, TOTO's Soiree Bath Collection provides simple, clean lines along with unparalleled performance. More than ever before, consumers interested in a modern design aesthetic have choices in creating a unique space of their own, while keeping up with the Joneses in a very personalized way.

For more ideas on how to create a bathroom sanctuary, ranging from the suite shown in "The Joneses" to the Guinevere collection mentioned above, please visit www.totousa.com or call 888.285.8134, Option 5.

About TOTO:

TOTO is the largest plumbing manufacturer in the world with 80 affiliated production facilities globally. Since 1917, TOTO Ltd., Japan, has been a pioneer in high-performance plumbing systems that bring consumers superbly designed water and energy efficient products. In 1989, TOTO entered the US market with a driving commitment to enhance the human experience by innovating water technologies of the highest order, while passionately protecting the planet's natural resources. The winner of numerous domestic and international awards and recognitions, TOTO USA is certified by ISO 14001: 2004 and ISO 9001: 2000. The only plumbing manufacturer to be honored as Water Efficiency Leader by the Environmental Protection Agency, TOTO seeks perfection by design as it continuously innovates sustainable water technologies that enhance the lives of its customers and the environment. TOTO USA continues to raise industry standards and consumer expectations as to what is possible in the bath space, as its name is synonymous with beauty, performance, and craftsmanship.

Source: TOTO USA, Inc.

CONTACT: Lenora Campos, Ph.D., +1-917-237-0665 x104,
lcampos@totousa.com; Lauren Steinhorn, +1-212-704-4455,
Lauren.Steinhorn@edelman.com

Web Site: http://www.totousa.com/

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