'Family Feud' an Instant Hit on Facebook!

'Family Feud' an Instant Hit on Facebook!

Beloved Game Show Brand Launches on Leading Social Networking Site

SAN FRANCISCO, April 15 /PRNewswire/ -- iWin, Inc., FremantleMedia Enterprises (FME) and Backstage Technologies Incorporated today announced the success of Family Feud(TM) for Facebook.

Family Feud for Facebook quietly launched on March 12, 2010. Since then, it has become one of the fastest-growing games on Facebook, with over one million unique players in fewer than 30 days.

Based on the long-running, Emmy Award-winning TV game show produced by FremantleMedia North America, the Facebook version of Family Feud(TM) will not only remain true to the essence of the show but offer an added twist, whereby fans can play alongside friends and family through the Facebook social network.

Following the original TV show, which will launch its 12th season in national syndication with new host Steve Harvey the week of September 13th, the Facebook version of Family Feud(TM) encourages players to give the most popular responses to survey questions previously posed to 100 people. Players can then earn huge bonuses if their Facebook friends help them reach a certain level in the famed "Fast Money" round. There are over eleven thousand survey questions in the game, with new content added every week.

"Our aim when creating the game was to embrace the social element of Facebook and combine it with the long-standing principles of the show," commented David Fox, VP of Technology at iWin, Inc., in making the announcement. "Players will be able to interact with others, share amusing survey questions and barter for rare prizes - and what better platform to do this on than Facebook."

"iWin has been a fantastic long-standing partner of FME, and we are excited for them to bring one of our most engaging brands to this new platform," added Olivier Delfosse, Director of Interactive for FME. "We believe that as an inherently social game, Family Feud's participatory gameplay should be a hit on Facebook."

Backstage Technologies Incorporated will use their expertise in monetizing social games to develop a framework for players to collect and trade Family Feud-themed virtual goods online. There are eight stages of prizes for players and their friends to unlock and eventually win.

Family Feud(TM) on Facebook is accessible to any Facebook account holder at http://apps.facebook.com/thefeud/

About iWin, Inc.:

Founded in 2001, iWin is a leading publisher and developer of online casual games for the mass market. The company operates iWin.com, is visited by millions of customers every month and offers hundreds of downloadable games, multiplayer games and ad-supported games provided entirely free to the end user. As a multi-platform publisher of casual games, iWin provides extensive resources, financing, marketing, and distribution services to independent game developers throughout the world. iWin has offices in San Francisco, Seattle and Kiev, Ukraine. Visit iWin at http://www.iwin.com/.

About Backstage Technologies Incorporated:

Backstage is an award-winning Canadian company that creates casual games for social networks. With titles like Scratch and Win, Pull Tabs, and Slots for Facebook and MySpace, Backstage leads the industry in engagement and customer retention. Backstage is a pioneer in the monetization of social games through the sale of virtual goods. More information is available at http://www.backstagegames.com/.

About FremantleMedia Enterprises & FremantleMedia:

FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest-rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long-running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the U.S.), The X Factor (co-produced with Syco in the U.K.), Got Talent (co-produced with Syco in the U.K. and the U.S.), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.

About Family Feud

FAMILY FEUD is produced by FremantleMedia North America and distributed in the U.S. by Debmar-Mercury. Gaby Johnston is executive producer. Ken Fuchs is director.

About FremantleMedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "America's Got Talent" (NBC), "What Chilli Wants" (VH1), "Kirstie Alley's BIG LIFE" (A&E), "Secret Girlfriend" (Comedy Central), "Let's Make A Deal" (CBS), "Million Dollar Password" (CBS), "Family Feud" (syndicated) and the longest-running game show in television history, "The Price Is Right" (CBS).

For press inquiries, please contact:

For iWin:

Larissa McCleary
Dir Marketing
415.466.3592

For FME:

Belinda Thomas
Sr PR Manager
Tel: +44 (0) 207 691 6911
Belinda.Thomas@fremantlemedia.com

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com/.

Source: iWin, Inc.

CONTACT: For iWin: Larissa McCleary, Dir Marketing, +1-415-466-3592; For
FME: Belinda Thomas, Sr PR Manager, +44 (0) 207 691 6911,
Belinda.Thomas@fremantlemedia.com

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