Critical Media Introduces Mobile TV Solution for Broadcasters, Enables One-Click Video Publishing to iPad, iTouch and Smart Phones

Critical Media Introduces Mobile TV Solution for Broadcasters, Enables One-Click Video Publishing to iPad, iTouch and Smart Phones

Journal Communications, Inc. first to use Syndicaster HTML5 to distribute video clips to iPad

LAS VEGAS, April 12 /PRNewswire/ -- Critical Media continues to enhance its Syndicaster service to empower broadcasters with one-click publishing to all platforms, which now includes the latest Apple and mobile devices. Journal Broadcast Group is the first Syndicaster client to use the new feature to ensure that video content will be available to their audience wherever and however they get their news.

The Syndicaster platform allows users to edit and create video clips remotely from over-the-air video content, web feeds and uploaded video - from any browser - and distribute video clips online within moments of air-time or on-location recording. Integrating HTML5 into the platform allows viewers to access video from their local Journal Broadcast Group TV station on any mobile device intact.

"We are constantly working to ensure that we keep pace with the various ways in which people consume media. iPad and mobile device compatibility are necessary for our audience to use our products. Journal's addition of this capability makes Syndicaster's powerful distribution engine an important component in our video services," said Jim Thomas, VP Marketing, Programming and Interactive Media for Journal Broadcast Group.

"Syndicaster changes the way online video is produced and distributed by local TV stations. Now we're augmenting the service by providing access to more distribution platforms such as the iPad," said Sean Morgan, CEO of Critical Media. "This not only helps our clients remain competitive in a fast-paced video economy, but also allows them to deliver quality content to their audiences no matter where they are. As a result, our clients experience a significant increase in the number of monthly produced assets and video consumption on their sites."

Critical Media is participating at 2010 NAB Show and is exhibiting in booth SU9506LL in the Destination Broadband area.

About Syndicaster

Syndicaster is marketed by the Broadcaster Services Group, a division of Critical Media, Inc., a company at the forefront of real-time broadcast video search, syndication and information services. Critical Media is focused on helping television and radio broadcasters and other content owners generate incremental online revenues and extend their brand across thousands of carefully selected interactive properties serving targeted, highly desirable audiences. By so doing, the Company believes it has created the definitive platform for advancing the utilization of professionally generated broadcast and video media assets online. More information on Syndicaster can be found at http://www.syndicaster.tv/

About Critical Media

Critical Media develops end-to-end digital video solutions to capture, monetize, distribute and syndicate content online. The company's three business units - Critical Mention, ClipSyndicate and Syndicaster - provide robust solutions for corporations, publishers and media organizations to leverage video content. Critical Media was founded in 2002 and is headquartered in New York City. For more information please visit http://www.critical-media.com/.

About Journal Broadcast Group

Journal Broadcast Group owns and operates 33 radio stations and 13 television stations in 12 states and operates an additional television station under a local marketing agreement. Headquartered in Milwaukee, Wisconsin, it is the broadcast business of Journal Communications, Inc., a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services.

Source: Critical Media

CONTACT: Liz Bazini , liz@bazinihopp.com, +1-917-574-5490

Web Site: http://www.critical-media.com/

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