Envivio Demonstrates 1080p MVC Encoding for 3D TV at NAB 2010

Envivio Demonstrates 1080p MVC Encoding for 3D TV at NAB 2010

Puts Image Quality First to Ensure that 3D Content Makes Bold and Lasting Impressions

LAS VEGAS, April 12 /PRNewswire/ -- Envivio Inc. today began offering a public demonstration at NAB 2010 in which the company's current-generation 4Caster(TM) C42 Three Screens video encoder delivers full-resolution, 1080p, stereoscopic 3D content. The scalable, flexible software architecture of the Envivio 4Caster C42 video delivery platform makes it uniquely suited to accommodate changes brought about by new standards such as the MVC extension to the MPEG-4 AVC standard. More information about the Envivio 3D demonstration is available at NAB 2010 (Booth SU4302), April 12-15 in Las Vegas, Nevada.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100321/NY73877LOGO)

"3D television is all about creating a stunning, immersive experience for the viewer, so the quality of the encoding and the resulting video are going to be defining factors for successful 3D services," said Arnaud Perrier, Envivio VP of Solutions. "With this demonstration, Envivio is not only showing the excellence and performance capabilities of the 4Caster C42 encoding platform that we are delivering to customers today, but also that 3D content can be delivered efficiently to any capable device over existing networks."

Unlike currently deployed "side-by-side" or "over-under" split image technologies that reduce the original resolution by half, the 4Caster C42 makes it possible to preserve and encode the full original image resolution in each eye, thus truly exploiting the maximum capabilities of the new generation of HD 3D displays. For bandwidth constrained networks, the high-efficiency MVC encoding engine of the 4Caster C42 delivers full 1080p 3D with significant bandwidth savings over simulcasting a pair of 2D streams, while maintaining backward compatibility with legacy 2D receivers.

For more information about Envivio Three Screens video processing solutions for Mobile, PC and TV, visit the Envivio website www.envivio.com.

ABOUT ENVIVIO

Envivio makes the world's video content universally enjoyable by all viewers, on any device, across any network, at any time. Now in its second decade as a respected leader in the development of video convergence solutions, Envivio has amassed dozens of patents, pioneered video-over-IP methods, and continually led with support for emerging technology. Today Envivio solutions deliver millions of content streams to hundreds of different styles of mobile phones, set top boxes, and PC platforms, on behalf of content owners, telecom operators, cable and satellite companies and mobile service providers in every market in the world. Deployment and support are backed by a global staff that is familiar with local technical, regulatory and market guidelines encountered around the world. Envivio is headquartered in South San Francisco, California and has offices in Rennes, France; New York, New York; London, England; Beijing, China; Singapore and Tokyo, Japan.

Envivio is a registered trademark of Envivio Inc. All trademarks used herein, whether recognized or not, are the properties of their respective companies.

Photo: http://www.newscom.com/cgi-bin/prnh/20100321/NY73877LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Envivio Inc.

CONTACT: Evan Sirof, Envivio, Media Relations, +1-845-255-1909,
pr@envivio.com

Web Site: http://www.envivio.com/

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