DiscoveryStore.com Celebrates LIFE With Dedicated Online Merchandise Boutique

DiscoveryStore.com Celebrates LIFE With Dedicated Online Merchandise Boutique

--Boutique to Launch with Once-In-A-Lifetime African Safari Sweepstakes from Discovery Adventures --

SILVER SPRING, Md., March 23 /PRNewswire/ -- Discovery Communications announced today the launch of a dedicated boutique at DiscoveryStore.com featuring merchandise inspired by the landmark Discovery Channel television series, LIFE. The DiscoveryStore.com boutique - www.discoverystore.com/life --will offer DVD and Blu-ray editions of the 11-part series, a coffee table book and a wall calendar featuring the series' awe-inspiring imagery.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080430/NEW050LOGO )

Details on specific boutique items available for purchase or pre-order include the following:

-- LIFE on DVD and High-Def Blu-ray Disc - both DVD (SRP: $59.95) and
Blu-ray Disc (SRP: $69.95) versions are immediately available for
pre-order and will be released June 1. Destined to become a family
favorite and the perfect gift for any occasion, the four-disc DVD and
Blu-ray sets will feature special bonus material, including deleted
scenes and the Making of LIFE behind-the-scenes special. The LIFE DVD
and Blu-ray Discs will also be available at retailers nationwide.
-- LIFE: Extraordinary Animals, Extreme Behavior Coffee Table Book - The
spectacular companion to the television series tells a majestic and
compelling story of survival. Beautifully written and illustrated with
more than 300 high definition color photographs, the book highlights
the harrowing and varied challenges that all living things must
overcome to thrive and survive. ($39.95)
-- LIFE 2011 Wall Calendar - Commemorates each month of 2011 with LIFE,
featuring breathtaking imagery from the series.

To celebrate the opening of the LIFE boutique, DiscoveryStore.com will launch a sweepstakes offering a Discovery Adventures African Serengeti safari trip for two. The eight-day classic East African Safari will be highlighted by a search for the "Big Five" -- lions, leopards, buffalo, elephants and rhinos -- in the world famous Serengeti National Park. From there, winners will explore the remote northern Seronera area to witness wildebeests and zebras in action, before setting out for the Ngorongoro Crater -- a lush grassland that supports a resident population of more than 20,000 large mammals including zebras, gazelles, buffalo, eland and warthogs. The trip is courtesy of Discovery Channel's new travel brand, Discovery Adventures, designed to help viewers experience first-hand the wonder, amazement and diversity of the world as seen every day on Discovery Channel.

LIFE is the momentous follow-up to Planet Earth, the #1 cable television event of 2007 and the #1 best-selling documentary on DVD of all time. Narrated by Oprah Winfrey, the 11-part series marks the definitive exploration of our planet's living things and their spectacular, bizarre and fascinating behavior. Through 130 incredible stories, Discovery Channel unfolds for viewers the frontiers of the natural world using the latest in HD filmmaking techniques to capture never-before-seen images while ensuring that the natural behavior was not disturbed. Ingenious new cameras and filming platforms were invented for the series including: a "yogi cam," which allowed a camera to track smoothly alongside migrating reindeer and elephants, a "flying" camera that used intricate cable rigging to provide a "butterfly-eye" perspective of hundreds of thousands of Monarch butterflies in Mexico, and high-definition low-light cameras for time-lapse underwater filming.

Airing Sunday nights at 8PM from March 21 through April 18, on Discovery Channel, LIFE was produced in partnership with the BBC.

About DiscoveryStore.com

DiscoveryStore.com has the largest selection of Discovery programs in the world, including hundreds of exclusive titles, plus a wide selection of other world-class non-fiction DVDs and Blu-ray discs. The website also offers consumers exclusive fan gear for their favorite shows as well as award-winning toys and unique products for every Discovery fan. Consumers can also check out tlcstore.com, animalplanetstore.com, sciencechannelstore.com and militarychannelstore.com for an additional selection of exclusive items.

About Discovery Communications

Discovery Communications (NASDAQ:DISCA)(NASDAQ:DISCB)(NASDAQ:DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com), named #1 Privately Held Media Company by Inc. Magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, to Boston Celtics, UFC, Univision Communications, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands.

Photo: http://www.newscom.com/cgi-bin/prnh/20080430/NEW050LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: DiscoveryStore.com

CONTACT: Beth Mellow, beth_mellow@dkcnews.com, or Callie Burrows,
callie_burrows@dkcnews.com, both at +1-212-685-4300, both of Dan Klores
Communications for DiscoveryStore.com

Web Site: http://www.discoverystore.com/

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