Outdoor Channel Joins Media Drop Marketplace for Inflight Licensing and Distribution

Outdoor Channel Joins Media Drop Marketplace for Inflight Licensing and Distribution

TEMECULA, Calif., March 23 /PRNewswire-FirstCall/ -- Outdoor Channel, America's Leader in Outdoor TV, and Media Drop, a firm that specializes in providing solutions to content owners in the inflight market, are pleased to announce a new partnership for the licensing and distribution of select Outdoor Channel programs for use on commercial aircrafts in North America.

"We are excited to work with Outdoor Channel, an established brand and producer of some of the most compelling broadcast programming for outdoor enthusiasts," says Scott Ralston, founder of Media Drop.

Media Drop will incorporate eleven popular, family friendly shows from Outdoor Channel's leading roster of hunting, fishing and traditional outdoor programming into its Marketplace, including "Adventure Guides," "Familiar Waters," "Monster Fish," "Speargun Hunter," "Savage Wild," "Legends of Rod and Reel," "Ultimate Match Fishing," "Ride to Adventure: Extreme," "Scouting for Adventure," "World Class Sportfishing" and "Tarpon of Boca" - all of which will be made available beginning June 1, 2010.

"Outdoor Channel's partnership with Media Drop demonstrates our commitment to exploring new avenues for broadening our distribution via unique platforms," said Mark Romano, Outdoor Channel's Vice President, Affiliate Sales and Marketing, Eastern Division. "Inflight entertainment provides a great opportunity to showcase our network's best-in-class, destination-oriented programming to travelers."

Additional information on each of the Outdoor Channel programs available for inflight viewing can be found at www.marketplace.media-drop.com and a complete listing of all Outdoor Channel programming available throughout North America can be found at Outdoor Channel's newly revamped Web site: www.OutdoorChannel.com.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.OutdoorChannel.com.

About Media Drop

Media Drop is the world's only online service that facilitates the sales, marketing and transactions of audio and video content between content sellers and buyers worldwide for the inflight entertainment market. Its marketplace, web portal and order management system bring buyers (inflight entertainment executives) and sellers (content owners) together via a platform that provides seamless acquisition, licensing, packaging (integration) and distribution of content within the inflight entertainment market.

Source: Outdoor Channel Holdings, Inc.

CONTACT: For Company: Tom Hornish, Chief Operating Officer,
+1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or For Investors: Brad
Edwards, Brainerd Communicators, Inc., +1-212-986-6667, edwards@braincomm.com;
or For Media: Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667,
nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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