All Wrapped Up and Ready to Go - Year-Round Gift Giving Made Easier with the Introduction of Themed Baby Einstein(TM) DVD Gift Sets

All Wrapped Up and Ready to Go - Year-Round Gift Giving Made Easier with the Introduction of Themed Baby Einstein(TM) DVD Gift Sets

Perfect for Baby Showers, Baby 'Firsts' or Birthdays - Releasing on March 23, 2010, Baby Einstein DVD Gift Sets Bring Classical Music, Real-World Imagery and Entertaining Puppets to Moms and Babies

BURBANK, Calif., March 23 /PRNewswire/ -- With baby's first year full of so many exciting milestone occasions, Baby Einstein has made year-round gift-giving easier than ever. From baby's first steps to first words, Baby Einstein recognizes these precious moments and has created four new Baby Einstein DVD Gift Sets to celebrate these special firsts. Each set offers fun, interactive experiences for parents and baby to make it simpler than ever to discover the arts and humanities together.

"Over the years our parents have told us that Baby Einstein is one of their favorite items to give or receive as a gift. We want to celebrate our parents and babies by offering gift sets that contain premium items that are perfect for any gift occasion," said Susan McLain, vice president and general manager of The Baby Einstein Company.

Perfect for any occasion, the DVD Gift Sets include a top selling Baby Einstein DVD along with a Baby Einstein CD, book or Discovery Cards, plus an exclusive Baby Einstein gift - all wrapped up and ready to go. Fit for a variety of gift-giving needs, Baby Einstein DVD Gift Sets come in four varieties:

-- You're Expecting! Gift Set
-- Baby's 1st Bath Set
-- Baby's 1st Birthday Gift Set
-- Baby Loves Animals! Gift Set

The Baby Einstein DVD Gift Sets are available at major retailers and online, for a suggested retail price of $26.99. The Baby Einstein DVD Gift Sets are recommended for infants up to 24 months old.

About The Baby Einstein Company

The Baby Einstein Company, LLC, is the award-winning creator of the infant media category. The company is famous for its best-selling Baby Einstein brand of DVDs, books, music CDs and toys specifically designed for babies and toddlers, from birth to 2 years old. Little Einsteins(TM), which debuted in 2005, specifically created for the preschool market. Headquartered in Burbank, CA, The Baby Einstein Company is a subsidiary of The Walt Disney Company. For more information, visit www.BabyEinstein.com or www.LittleEinsteins.com.

© The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein and Little Einsteins are trademarks of The Baby Einstein Company, LLC. EINSTEIN is a trademark of The Hebrew University of Jerusalem.

Source: The Baby Einstein Company, LLC

CONTACT: Stephanie Beal, +1-310-584-8379, stephanie.beal@ketchum.com,
for The Baby Einstein Company, LLC

Web Site: http://www.littleeinsteins.com/
http://www.babyeinstein.com/

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