KongZhong Corporation Cooperates with CCTV.com to Create New Mobile Internet Alliance

KongZhong Corporation Cooperates with CCTV.com to Create New Mobile Internet Alliance

BEIJING, Sept. 9 /PRNewswire-Asia/ -- KongZhong Corporation (NASDAQ:KONG), a leading mobile Internet company in China, today announced that the Company has entered into a strategic relationship with CCTV.com, China's largest and most authoritative news and entertainment new media platform, to jointly develop and launch the mobile Internet site, wap.CCTV.com. This relationship leverages KONG.net's industry leading expertise and resources to provide Chinese mobile Internet users access to all of CCTV.com's content and programming, anytime and anywhere.

The new mobile Internet site will deploy future 3G technologies, such as streaming audio/video and mobile social networking services (SNS), to provide wap.cctv.com users with the most compelling next-generation mobile Internet service in China, as developed by KONG.net.

As part of CCTV, China's official State TV broadcaster with an audience of over 1.188 billion people and the ongoing development of 3G in China, this new cooperation will seek to leverage CCTV's vast TV resources to promote and develop a more interactive mobile Internet service to attract the growing number of young people who are increasingly using their mobile phones to consume media and other mobile entertainment content.

Mr. Wang Lei Lei, CEO and Chairman of KongZhong Corporation said, "We believe CCTV has chosen to work with Kong.net as we are a leader in the emerging Chinese mobile Internet industry with years of experience and a strong technology platform to support future growth of wap.CCTV.com. I believe this strategic relationship is a pioneering effort to combine the interactive power of the mobile Internet with the reach and content-richness of CCTV. I look forward to working closely with CCTV and our other partners to rapidly develop the Chinese 3G market."

Mr. Wang Wen Bin, CCTV.com's General Manager said, "wap.CCTV.com is a key project for us to leverage the synergies between new media (mobile Internet) and traditional media (TV) to provide a more integrated experience for our users. We expect wap.CCTV.com to become the primary platform for future large events which require mobile Internet interactivity. From today onwards, CCTV users will not only be able to access our programming via the TV and the Internet, but now via their mobile phones, anytime and anywhere."

About KongZhong Corporation

KongZhong Corporation is a leading mobile Internet company in China. The Company delivers wireless value-added services to consumers in China through multiple technology platforms including wireless application protocol (WAP), multimedia messaging service (MMS), Java(TM), short messaging service (SMS), interactive voice response (IVR), and color ring-back tone (CRBT). The Company operates three wireless Internet sites, Kong.net, Ko.cn and cn.NBA.com, which enable users to access media, entertainment and community content directly from their mobile phones. The Company also designs and operates mobile games, including mobile online games, Java games and WAP games.

About CCTV.com

As the platform for CCTV's new media services, CCTV.com enjoys the exclusive right for the internet communication and promotion of the resources of China Central Television (CCTV) that are mainly composed of TV programs. It has got full qualification from the competent state authorities to provide such services as internet TV, mobile TV and IP TV. Centering on video services, integrating the high-quality program resources of CCTV and other agencies and relying on the advanced internet technologies, CCTV.com offers live video broadcast, rebroadcast, video on demand, video download, and visual/audio search services. It is now the best and largest provider of audio/visual programs via the internet and mobile phones in the Chinese mainland.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding trends in the wireless value-added services, wireless media and mobile games industries and our future results of operations, financial condition and business prospects. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends and our results may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to attract and retain qualified management personnel; the effects of our leadership transition; continued competitive pressure in China's wireless value-added services, wireless media and mobile games industries and the effect of such pressure on prices; unpredictable changes in technology, consumer demand and usage preferences in the market; the state of and any change in our relationship with China's telecommunications operators; our dependence on the billing systems of telecommunications operators for our performance; the outcome of our investment of operating income generated from the wireless value-added services segment into the development of our wireless Internet segment and mobile games segment; changes in the regulations or policies of the Ministry of Industry and Information Technology and other relevant government authorities; and changes in political, economic, legal and social conditions in China, including the Chinese government's policies with respect to economic growth, foreign exchange, foreign investment and entry by foreign companies into China's telecommunications market. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

Source: KongZhong Corporation

CONTACT: Investor Contact: Jay Chang, Chief Financial Officer, +86-10-
8857-6000, fax: +86-10-8857-5891, ir@kongzhong.com; Media Contact: Xiaohu Wang,
Manager, +86-10-8857-6000, +86-10-8857-5900, xiaohu@kongzhong.com

Web site: http://www.kongzhong.com/

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