Legendary Broadcaster John Madden Returns for Another Season on SIRIUS XM Radio

Legendary Broadcaster John Madden Returns for Another Season on SIRIUS XM Radio

SIRIUS subscribers and XM subscribers with the "Best of SIRIUS" can hear the Emmy-winning Hall of Famer twice a week on SIRIUS NFL Radio

NEW YORK, Sept. 9 /PRNewswire-FirstCall/ -- SIRIUS XM Radio (NASDAQ:SIRI) announced today that longtime NFL broadcaster and Super Bowl winning head coach John Madden will return for his sixth season as a commentator on SIRIUS NFL Radio, available nationwide on SIRIUS channel 124 and XM channel 124 with the "Best of SIRIUS."

(Logo: http://www.newscom.com/cgi-bin/prnh/20080819/NYTU044LOGO )

Throughout the 2009 NFL season, listeners can hear Madden live every Friday at 11:30 am ET/8:30 am PT with SIRIUS XM host Adam Schein on The SIRIUS Blitz, the daily talk show on SIRIUS NFL Radio. Madden will make his 2009 debut on Thursday, September 10, joining Schein live at 11:30 am ET/8:30 am PT to discuss that night's NFL season opener, featuring the Steelers and the Titans, as well as the opening weekend games.

Each week Madden's analysis will replay Sunday morning on The SIRIUS NFL Tailgate Show, SIRIUS NFL Radio's original pre-game program (Sundays from 9:00 am - 12:00 pm ET).

In April, Madden announced his retirement from the TV broadcast booth, where for nearly 30 years he was one of television's most popular personalities. He has been a SIRIUS NFL Radio commentator since 2004 and fans will continue to hear him each week as he breaks down game match-ups and discusses key NFL topics throughout the season.

"I look forward to staying connected with the game and the fans every week on SIRIUS NFL Radio," said Madden. "There's not a better channel for listeners who want to stay on top of everything happening around the league and I'm excited for another season on the air."

As a TV commentator, Madden served as the lead NFL analyst for all four major broadcast networks - CBS, FOX, ABC and NBC, where he spent the last three seasons calling games for Sunday Night Football. His final broadcast was Super Bowl XLIII in Tampa in February. The National Academy of Television Arts and Sciences honored Madden with 16 Emmy Awards for Outstanding Sports Analyst/Personality and he was inducted into the Pro Football Hall of Fame in 2006. Prior to his career on television, Madden was head coach of the Oakland Raiders from 1969 through 1978, where he compiled a 103-32-7 record and led the team to victory in Super Bowl XI.

About SIRIUS XM Radio

SIRIUS XM Radio is America's satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, and traffic and weather.

SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Jimmy Buffett, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge , The Grateful Dead, Willie Nelson, Bob Dylan, Tom Petty, and Bob Edwards. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball , NASCAR , NBA, NHL , and PGA TOUR , and broadcasts major college sports.

SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers.

SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about the benefits of the business combination transaction involving SIRIUS and XM, including potential synergies and cost savings and the timing thereof, future financial and operating results, the combined company's plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," " are expected to," "anticipate," "believe," "plan," "estimate," "intend," "will," "should," "may," or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of SIRIUS' and XM's management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS and XM. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our substantial indebtedness; the businesses of SIRIUS and XM may not be combined successfully, or such combination may take longer, be more difficult, time-consuming or costly to accomplish than expected; the useful life of our satellites; our dependence upon automakers and other third parties; our competitive position versus other forms of audio and video entertainment; and general economic conditions. Additional factors that could cause SIRIUS' and XM's results to differ materially from those described in the forward-looking statements can be found in SIRIUS' Annual Report on Form 10-K for the year ended December 31, 2008 and XM's Annual Report on Form 10-K for the year ended December 31, 2008, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov/). The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

P-SIRI

Contact:
Andrew FitzPatrick
SIRIUS XM Radio
212.901.6693
andrew.fitzpatrick@siriusxm.com

Photo: http://www.newscom.com/cgi-bin/prnh/20080819/NYTU044LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: SIRIUS XM Radio

CONTACT: Andrew FitzPatrick, SIRIUS XM Radio, +1-212-901-6693,
andrew.fitzpatrick@siriusxm.com

Web Site: http://www.sirius.com/

-------
Profile: intent