Rentrak Theatrical Announces Box Office Numbers for Weekend of July 10, 2009

Rentrak Theatrical Announces Box Office Numbers for Weekend of July 10, 2009

LOS ANGELES, July 12 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of July 10 through July 12, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, July 12, 2009 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations
1 Bruno $30,426,240 2756
2 Ice Age: Dawn Of The Dinosaurs $28,500,000 4102
3 Transformers: Revenge of the
Fallen $24,200,000 4293
4 Public Enemies $14,111,280 3336
5 The Proposal $10,507,000 3158
6 The Hangover $9,930,000 3002
7 I Love You, Beth Cooper $5,000,000 1858
8 Up $4,656,000 2201
9 My Sister's Keeper $4,180,000 2444
10 The Taking Of Pelham 123 $1,600,000 1116
11 Night At The Museum: Battle
Smithsonian $1,525,000 854
12 Star Trek $1,130,000 763

Weekend of 07/10/09 to 07/12/09
2009 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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