Arbitron Salutes NAACP 100th Anniversary

Arbitron Salutes NAACP 100th Anniversary

Company Honors Historic Civil Rights Milestone - Sponsors Chairman's Reception

COLUMBIA, Md., July 10 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE:ARB) announced today the company will be a co-sponsor of the National Association for the Advancement of Colored People (NAACP) Centennial Convention.

Arbitron joins those celebrating the NAACP's enduring presence and its continuous work on behalf of civil rights. Arbitron is sponsoring the Chairman of the Board Reception on July 12, an event which provides the opportunity for attendees to meet and interact with NAACP volunteer leadership from across the country.

"As the nation's oldest pre-eminent civil rights organization, we congratulate the NAACP on reaching such an incredible milestone. Little can be done to move our society forward without the leadership and drive of organizations like the NAACP, and we are honored to be a part of this notable event," said Michael Skarzynski, President and CEO, Arbitron. "We are proud to be part of an event that gathers together so many African American leaders, civil rights activists, and other influential members of the community."

The NAACP Annual Convention establishes policies and programs of action for the ensuing year in regards to civil rights advocacy and ensuring equality for all Americans. This Convention will be held July 11-16 at the New York Hilton Hotel.

About Arbitron

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media -- radio, television, cable, online radio and out-of-home -- as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

About the NAACP

Founded in 1909, the NAACP is the nation's oldest and largest civil rights organization. Its members in the U.S. around the world advocate for civil and human rights, conducting voter mobilization campaigns, and monitoring equal opportunity in the public and private sectors.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

Source: Arbitron Inc.

CONTACT: Deirdre Blackwood, +1-410-312-8523, or
didi.blackwood@arbitron.com, or Jessica Benbow, +1-410-312-8363, or
jessica.benbow@arbitron.com, both of Arbitron Inc.

Web Site: http://www.arbitron.com/

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