Mighty Brand Infomercials Back on the Air: Continuing Billy Mays' Legacy with New Mighty Products

Mighty Brand Infomercials Back on the Air: Continuing Billy Mays' Legacy with New Mighty Products

The Last Infomercials Recorded by Pitchman Billy Mays to Begin Airing

TREVOSE, Pa., July 8 /PRNewswire/ -- Today, Media Enterprises, the company responsible for the Mighty(TM) brand product line, announced that the last infomercials Billy Mays recorded before his death will be aired. The advertisements will introduce the newest additions to the Mighty product line, Mighty Putty Super Pack and Mighty Tape. Additionally, the company confirmed that Billy Mays television advertisements for Mighty Putty and Mighty Mendit will now resume after a one-week respite in advertising in recognition of the pitchman's death.

"We want to honor our friend by airing the infomercials he loved and continuing to introduce consumers to the do-it-yourself products that Billy pitched so well," said Bill McAlister, president of Media Enterprises. "Will the consumer keep buying products? No one really knows, because this is brand-new territory for everyone. I believe that Billy was so big and so loved that his brand will go on."

The last commercial Billy Mays recorded for Media Enterprises is for the new Mighty Tape. Billy, in his traditional royal blue and khaki garb, was outfitted in full scuba gear, went underwater and punctured a hole in the hose that went from his mouth to the tank, and fixed the hole using Mighty Tape. "What I'll miss most, other than his friendship, is those commercial shoots where we always tried to one-up what we did before," said McAlister.

Billy Mays served as the pitchman for many of Media Enterprises' products, including Mighty Putty, Mighty Mendit, Ding King, Vidalia Slice Wizard and most recently, the Mighty Putty Super Pack.

Royalties from the Billy Mays' advertisements will continue to be paid to his estate.

New Additions to the Mighty Brands
Mighty Putty Super Pack:

The Mighty Putty Super Pack includes Mighty Putty, Mighty Putty Wood and Mighty Putty Steel.

Mighty Putty can be painted, sanded, machined, tapped or drilled. Mighty Putty bonds to and repairs almost any surface, including: Metal, Glass, PVC, Wood, Wall Board, Ceramics, Tile, Concrete and more.

Mighty Putty Wood is not a filler a non-shrinking epoxy that molds and holds its shape. You can sand it, stain it, drill it and paint it for seamless repair.

Mighty Putty Steel is made from high tech metal alloys. It adheres to form a powerful weld-like bond. It can be used for auto repairs, appliances and to make replacement parts.

Mighty Tape:

Mighty Tape is self-fusing silicone rubber tape that forms a watertight, highly insulated overwrap that works on electrical connections, water lines and exhaust lines. Mighty Tape is waterproof and can be used for all sorts of household and emergency repairs.

Media Enterprises, in association with Hutton Miller LLC and Plymouth Direct, is a sales and marketing firm that specializes in "As Seen on TV" products. Media Enterprises either manufacturers and/or represents most of the leading direct response consumer products featured via Direct Response TV (DRTV).

Source: Media Enterprises

CONTACT: Lisa Bien, Mobile +1-609-314-0952, lbien@garfieldgroup.com, or
Colleen DeVine, Mobile +1-570-259-0915, cdevine@garfieldgroup.com, both of
Garfield Group Public Relations, +1-215-867-8600

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