Harry Potter Actors to Attend "West End Live" Launch

Harry Potter Actors to Attend "West End Live" Launch

LONDON, June 17/PRNewswire/ -- To celebrate the forthcoming release of HARRY POTTER AND THE
HALF BLOOD PRINCE, the sixth instalment in the Harry Potter series, Warner
Bros. Pictures have created a magical tour which will roll into Leicester
Square, on Thursday, 18th - Sunday, 21st June. Tom Felton (Draco Malfoy),
James and Oliver Phelps (Fred and George Weasley) and Matthew Lewis (Neville
Longbottom) will attend the West End Live launch on Friday, 19th June.

On Thursday, 18th and Friday, 19th June the tour will be
running for prize winners only. On Saturday, 20th and Sunday, 21st June the
tour will be run on a first come, first served basis. Everyone who walks
through the Harry Potter experience will have the chance to see a selection
of the original production sets, some of the iconic costumes as worn by Harry
Potter and Dumbledore and props that will include an original Firebolt
broomstick.

Prize winners only will have the opportunity to perform a
spell "on-camera" and this will be entered into a separate competition to win
the ultimate prize. One lucky winner will have an unforgettable film
experience: They will win the chance to visit Leavesden Studios in England to
see the Harry Potter sets and a chance to appear in one of the final Harry
Potter films.

Warner Bros. Pictures UK are working with EA, MSN, SKY and
Global Radio who will be running the competitions to win tickets to go on the
magical tour in each different venue and have the opportunity to experience a
first hand view of the world of a Harry Potter film set.

Harry Potter and the Half-Blood Prince, the video game from
Electronic Arts will also be available to play on on-board. Competition
winners will be able to enjoy a sneak preview of the new game which will be
in stores from July this year.

All winners will also leave the tour with a souvenir photo of
themselves.

In Harry Potter and the Half-Blood Prince, Voldemort is
tightening his grip on both the Muggle and wizarding worlds and Hogwarts is
no longer the safe haven it once was. Harry suspects that dangers may even
lie within the castle, but Dumbledore is more intent upon preparing him for
the final battle that he knows is fast approaching. Together they work to
find the key to unlock Voldemort's defenses and, to this end, Dumbledore
recruits his old friend and colleague, the well-connected and unsuspecting
bon vivant Professor Horace Slughorn, whom he believes holds crucial
information.

Meanwhile, the students are under attack from a very different
adversary as teenage hormones rage across the ramparts. Harry finds himself
more and more drawn to Ginny, but so is Dean Thomas. And Lavender Brown has
decided that Ron is the one for her, only she hadn't counted on Romilda
Vane's chocolates! And then there's Hermione, simmering with jealousy but
determined not to show her feelings. As romance blossoms, one student
remains aloof. He is determined to make his mark, albeit a
dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never
be the same again.

David Yates, who directed the 2007 summer blockbuster "Harry
Potter and the Order of the Phoenix," returned to direct "Harry Potter and
the Half-Blood Prince." David Heyman, the producer of all of the Harry Potter
films, is producing the film, together with David Barron. Screenwriter Steve
Kloves, who scripted the first four installments of the film franchise,
adapted the screenplay based on the book by J.K. Rowling.

Warner Bros. Pictures presents a Heyday Films production,
"Harry Potter and the Half-Blood Prince," the much-anticipated sixth
installment of the Warner Bros. Pictures Harry Potter film franchise based on
the beloved novels by J.K. Rowling. Once again heading the cast, Daniel
Radcliffe, Rupert Grint and Emma Watson reprise their roles as young wizards
Harry Potter, Ron Weasley and Hermione Granger, who are facing new challenges
and dangers in the wake of Lord Voldemort's return. They are reunited with
returning Harry Potter cast members, including Helena Bonham Carter, David
Bradley, Robbie Coltrane, Warwick Davis, Tom Felton, Michael Gambon, Alan
Rickman, Maggie Smith, Natalia Tena, Julie Walters and David Thewlis, as well
as Evanna Lynch, Matthew Lewis and Bonnie Wright.

Two award-winning actors joined the film's all-star cast in
their first Harry Potter film. Academy Award winner Jim Broadbent ("Iris,"
"The Chronicles of Narnia: The Lion, the Witch and the Wardrobe") plays
Potions Professor Horace Slughorn. Helen McCrory ("Becoming Jane," "The
Queen") plays Narcissa Malfoy, mother to Draco Malfoy and sister to the evil
Bellatrix Lestrange.

Additionally, several young newcomers are making their feature
film debuts in "Harry Potter and the Half-Blood Prince." Jessie Cave won the
role of Lavender Brown, who has eyes for Ron Weasley. Nine-year-old Hero
Fiennes Tiffin is seen in the role of the young Tom Riddle at age 11, while
16-year-old Frank Dillane plays the teenage Riddle, who is already on the
path to becoming the evil Lord Voldemort.

http://www.harrypotter.co.uk

HARRY POTTER AND THE HALF BLOOD PRINCE will open across the UK on
Wednesday 15th July 2009

London Dates:

June 18 Thurs Leicester Square (ticketed)
June 19 Fri Leicester Square (ticketed)
June 20 Sat West End Live - Leicester Square(open to public/no recording)
June 21 Sun West End Live - Leicester Square(open to public/no recording)
June 22 Mon London - Sydenham

How to Win Tickets:

MSN

Details can be found online in the Movies and Entertainment channels
within http://www.MSN.co.uk

Competition winners will be selected on Wednesday, 10 June 2009

Global Radio:

*Radio promotions are running on Heart FM Drivetime shows: London
(Monday, 15 - Thursday, 18 June) and Kent (Monday, 15 - Friday, 19 June)

*Continuing opportunities to win tickets for all locations are also
provided online at http://www.heart.co.uk

SKY

Details can be found within the Sky Movies channel at http://www.sky.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, a
leading global interactive entertainment software company. Founded in 1982,
the Company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, wireless devices and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2009,
EA posted GAAP net revenue of US$4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is
http://www.ea.com. More information about EA's products and full text of
press releases can be found on the Internet at http://info.ea.com.

HARRY POTTER AND THE HALF-BLOOD PRINCE Software (c) 2009 Electronic Arts
Inc. All rights reserved. EA, EA SPORTS, EA SPORTS Freestyle and POGO are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. All rights reserved. All other trademarks are the
property of their respective owners.

Source: Warner Bros. Pictures

For more information about the HP Truck Tour, please contact: Wendy Kidd, wendykidd@blueyonder.co.uk, Tel: +44(0)7970-861-489; For more information about HARRY POTTER AND THE HALF BLOOD PRINCE please contact: Louisa Radcliffe / Stuart Gurr, Louisa.radcliffe@warnerbros.com / Stuart.gurr@warnerbros.com, Tel: +44(0)207-984-5000; For more information about WEST END LIVE please contact: Jenny Legg / Westminster Council, jlegg@westminster.gov.uk, Tel: +44(0)207-641-3995

-------
Profile: intent