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Wednesday, June 17, 2009

Jesse James Shatters a Land Speed Record for a Hydrogen Powered Vehicle

Jesse James Shatters a Land Speed Record for a Hydrogen Powered Vehicle

Jesse James Successfully Reaches 199.7mph While Filming His Hit Show "Jesse James Is A Dead Man" on Spike TV

EL MIRAGE DRY LAKE BED, Calif., June 17 /PRNewswire/ -- Jesse James successfully shattered the land speed record for a hydrogen powered vehicle yesterday in the Mojave Desert. James attempted the challenge while filming his hit television show "Jesse James Is A Dead Man" which premiered May 30, 2009. The show was filmed yesterday and will air as the season one finale of "Jesse James Is A Dead Man" premiering on Sunday, August 9 (10:00 PM, ET/PT) on Spike TV.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090617/NY34033 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )

Jesse's time was documented by the Southern California Timing Association and beat the previous record holder, the BMW H2R, which previously held the land-speed record for an H2 car of 185mph in Germany. The vehicle used by Jesse was an emission free vehicle with a "Breathable Exhaust."

Jesse went to El Mirage Dry Lake Bed with an extreme purpose: to break the land speed record of 185 MPH for a hydrogen-fueled vehicle. It's a record that has long been on his mind and it has not been an easy road getting here. Jesse has consulted the help of legendary land speed racer Mike Cook. Mike gave Jesse invaluable advice on the design of the car. He also helped Jesse pick up the nuance of driving the car and was with him in the testing phase. Engine wizard Kurt Urban came from Detroit and auto row to help him develop a superior hydrogen engine: an internal combustion throwback to the days of overpowering American steel. Together they created an emission free vehicle that will dispel any notions of the power of alternative fuels. Jesse prepared for a worst case scenario situation by escaping from a burning fuselage, narrowly avoiding injury and testing his mettle to the limit.

"Jesse James Is A Dead Man" is being produced for Spike TV by executive producers Jesse James and Hildie Katibah through his production company, Payupsucker Productions, in conjunction with executive producers John Brenkus and Mickey Stern of BASE Productions ("Sport Science," "Crime 360"). Kevin Lee also serves as executive producer. Sharon Levy and Tim Duffy are executives in charge of production for Spike TV.

Jesse James is a custom bike and car builder, producer, publisher, television host and restaurateur. In 2000, James started his TV career with Discovery Channel's "Motorcycle Mania," and in 2002 produced and starred in the international television hit, "Monster Garage." Before his TV gigs, James started West Coast Choppers by doing what he loved, building motorcycles in his mom's garage. As an expert welder, James produces only 12-14 bikes a year, making a very long wait list for his coveted custom machines.

More recently, James established his own production company, Payupsucker Productions, and in 2004, he became publisher of Garage Magazine and launched Payupsucker Publications. In 2006 he opened an eco-friendly burger joint, Cisco Burger, in Long Beach, CA.

BASE Productions, Inc. is an eight-time Emmy Award and ten-time IDEA Award-winning production company that is breaking new ground for cutting-edge reality, documentary and unscripted infotainment programming. BASE Productions' use of cutting-edge motion-capture and CGI technology is unmatched and brings a signature look to all of their productions. BASE Productions is based in Los Angeles and Washington, D.C. The company was founded by John Brenkus and Mickey Stern. For more information, please visit www.BASEproductions.com.

Spike TV is available in 98 million homes and is a division of MTV Networks. A unit of Viacom (NYSE:VIA)(NYSE:VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.

Photo: http://www.newscom.com/cgi-bin/prnh/20090617/NY34033
http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com
Source: Spike TV

CONTACT: For additional information including photographs and video
footage, Debra Fazio of Spike TV, +1-212-767-8649, debra.fazio@spiketv.com; or
Monique Huey-Jones of Monique Jones PR, +1-310-780-3484,
monique@moniquejonespr.com

Web Site: http://www.spike.com/


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