Captivate Network Now Includes Thomson Reuters Content

Captivate Network Now Includes Thomson Reuters Content

CHELMSFORD, Mass., June 17 /PRNewswire/ -- Captivate Network has teamed up with Thomson Reuters to provide Captivate's nearly three million viewers with international and business news, including text, photography and video. The deal places Thomson Reuters' world-class content on Captivate's 8,900 screens in 19 major U.S. and five Canadian cities as well as online.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090617/NE33650 )

"While traditional marketing tends to be a one-time event, we reach viewers several times every day, so they can come to rely on the information and form a relationship with our brand. Because we offer information in a dynamic way, it keeps them interested and encourages them to follow up on the headlines online," said Christopher Burtt, global signage product manager for Thomson Reuters.

Unlike digital networks that stream straight news copy or RSS feeds, Captivate Network uses text and images from partners such as Thomson Reuters to produce original content that holds viewers' attention as they walk through lobbies and ride elevators.

"Our audience has diverse interests and we strive to produce content that engages them every time they interact with our network. Our viewers expect a blend of business, local, sports and world news as well as entertaining content such as trivia and Word of the Day," said Captivate President and General Manager Michael DiFranza. "A working relationship with Thomson Reuters, one of the world's highest-quality news gathering organizations, is a huge advantage in satisfying the sophisticated and diverse tastes of the audience that watches Captivate Network."

In addition to providing content, Thomson Reuters is also launching an advertising campaign on Captivate Network's digital screen network, which covers almost 1,000 North American office towers in 15 of the top 20 major metro areas.

About Thomson Reuters

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries. Thomson Reuters shares are listed on the New York Stock Exchange (NYSE:TRI); Toronto Stock Exchange (TSX: TRI); London Stock Exchange ; and Nasdaq (NASDAQ:TRIN). For more information, go to www.thomsonreuters.com.

About Captivate Network

Captivate Network is the leading media solutions company in the out-of-home video advertising market. Through multiple touch points - on-screen, on-line and on-site - Captivate enables advertisers to engage a highly desirable and targeted audience of nearly 3 million employed, "spend-ready" consumers at a time and place when they are most inclined to make business and personal buying decisions. Captivate was founded in 1997 and acquired by Gannett in 2004. The company is headquartered in Massachusetts, with offices throughout North America. For more information visit www.captivate.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20090617/NE33650
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2
PRN Photo Desk, photodesk@prnewswire.com
Source: Captivate Network, Inc.

CONTACT: Darby Johnson, Beaupre, +1-603-559-5809, djohnson@beaupre.com

Web Site: http://www.captivate.com/

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