Inspired by the Top-Selling LEGO(R) Franchise an All-New CG-Animated Feature Film Filled With Action, Adventure, Fantasy and Surprises BIONICLE(R): The Legend Reborn

Inspired by the Top-Selling LEGO(R) Franchise an All-New CG-Animated Feature Film Filled With Action, Adventure, Fantasy and Surprises BIONICLE(R): The Legend Reborn

COMING EXCLUSIVELY TO DVD SEPTEMBER 15, 2009 FROM UNIVERSAL STUDIOS HOME ENTERTAINMENT

UNIVERSAL CITY, Calif., June 17 /PRNewswire/ -- A thrilling new chapter in the BIONICLE(R) saga begins on September 15, 2009 when the all-new movie BIONICLE(R): The Legend Reborn arrives exclusively on DVD from Universal Studios Home Entertainment. An original adventure inspired by the LEGO Group's top-rated constraction toy, BIONICLE(R): The Legend Reborn is packed with non-stop action, fantastic backdrops and awesome adventures that fans will watch again and again.

Brilliantly realized in spectacular CG animation, the popular franchise springs to vivid life in an all-new, made-for-DVD release featuring the voice of Michael Dorn (Lieutenant Worf on Star Trek: The Next Generation) as the warrior Mata Nui. Set in a treacherous and chaotic far-away world BIONICLE(R): The Legend Reborn chronicles the epic battle between a daring army of Glatorian led by Mata Nui and the ruthless and evil Skrall in a desperate effort to save the planet of Bara Magna from total destruction.

BIONICLE(R): The Legend Reborn was produced by Tinseltown Toons in association with The LEGO Group, the world's leading construction toy manufacturer, and Universal Studios Home Entertainment. The film delivers inspiring messages about teamwork, friendship, empowerment and overcoming obstacles in an imaginative and entertaining fantasy tale. Preorder close is July 28, 2009. The DVD is priced at $19.98 SRP. For a limited time, every copy of BIONICLE(R): The Legend Reborn includes a free one-year subscription to the LEGO Club Magazine (a $10 value!)

Launched in 2001, BIONICLE(R) is one of the most popular properties among boys ages 6 to 12 and ranks among the best-selling product lines in the LEGO Group portfolio worldwide.

SYNOPSIS

Your favorite BIONICLE(R) heroes come to life in this thrilling, all-new movie adventure filled with action and excitement! Mata Nui, once a great and powerful ruler, finds himself in a remote wasteland of scrap parts and burnished metals. After winning a dangerous Glatorian battle, he's asked to help fight the local villagers' real enemies: the evil Skrall and Bone Hunters. Together with a brave band of Glatorian fighters and Agori villagers, Mata Nui embarks on an epic adventure to imaginative new lands where exciting BIONICLE(R) secrets will be revealed.

Please visit www.BIONICLEstory.com for more information.

TECHNICAL INFORMATION:
Street Date: September 15, 2009
Pre-Order Close: July 28, 2009
Copyright: 2009 Tinseltown Toons, Inc. All Rights Reserved.
Price: SRP $19.98; MAP $14.95
Selection Number: 63106361
Running Time: Approximately 80 minutes
Layers: DVD 9
Aspect Ratio: 1.85:1
Rating: Not rated

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

Tinseltown Toons is a producer of quality animated family films built around leading brands. In addition to The LEGO Group's BIONICLE(R) franchise, Tinseltown Toons is producing made-for-DVD animated features based on characters and settings from the toy manufacturer's other LEGO (R) properties. The company is also commencing production on the first full-length animated feature based on the NASCAR brand. Tinseltown Toons has a worldwide distribution agreement with Universal Studios Home Entertainment.

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com

LEGO, BIONICLE and their logos are trademarks of the LEGO Group. (C) 2009 The LEGO Group. (C) 2009 Tinseltown Toons, Inc. All Rights Reserved.

CONTACTS: Universal Studios Home Entertainment

Lea Porteneuve
Senior Vice President, Communications and Publicity
(818) 777-1391
Lea.Porteneuve@nbcuni.com

Cathy Scott
Publicist on Behalf of Universal Studios Home Entertainment
(818) 777-2424
Cathy.Scott@nbcuni.com

NOTE TO EDITORS: For artwork, please log on to our website at
www.ushepublicity.com or fax your request to Universal Studios Home
Entertainment Publicity at 866-0226.

First Call Analyst:
FCMN Contact:

Source: Universal Studios Home Entertainment

CONTACT: Lea Porteneuve, Senior Vice President, Communications and
Publicity of Universal Studios Home Entertainment, +1-818-777-1391,
Lea.Porteneuve@nbcuni.com; or Publicist, Cathy Scott, +1-818-777-2424,
Cathy.Scott@nbcuni.com, for Universal Studios Home Entertainment

Web Site: http://ww.universalstudios.com/
http://www.lego.com/
http://www.bioniclestory.com/

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