Seeing is Believing: Healing & Hydrating Herbs of African Pride Relaxer System Demonstrated on National Cable Television

Seeing is Believing: Healing & Hydrating Herbs of African Pride Relaxer System Demonstrated on National Cable Television

JACKSONVILLE, Fla., April 10 /PRNewswire/ -- Women who are tired of the same dull results from hair relaxer brands claiming to do more, will rush to tune in to Black Entertainment Television and more to witness a first. African Pride, the only ethnic hair care brand to enrich its products with 17 Healing & Hydrating African Herbs, will debut an infomercial featuring customer testimonials and visual demonstrations of the African Pride Miracle Deep Conditioning No-Lye Relaxer system from start to finish.

The spot highlights the process where the user mixes in the one-of-a-kind packet of 17 all-natural dry herbs into the relaxer mixture. The video shows the herbs dissolving into the relaxer, releasing its nourishing and healing effects during the process. And thanks to the wonders of television, women will see the results: shiny, nourished, straight hair.

"We asked women, and responded saying they are tired of seeing wonderful results on the packaging model, but not on themselves at home," said Anthony Standifer, Brand Manager for African Pride. "This infomercial connects what's in the relaxer kit and how to apply it to achieve the beautiful results we showcase on the box."

Research shows that many African American women say they are unsatisfied with the results they receive after applying a relaxer. The video addresses all of their issues and concerns with real customer testimonials, explicit details and a detailed demonstration.

"Seeing, for so many, is believing," said Standifer. "And for most of our customers, it is important to have a visual presentation to understand how the system works."

With the launch of this infomercial, African Pride will be the first hair care brand in recent history to advertise a relaxer to women of color with an infomercial.

Standifer added, "We know we have a unique relaxer that delivers better results. Now our customers will see the results on TV and in the mirror."

About the Colomer USA Multicultural Group

Colomer USA is the manufacturer of Creme of Nature(R), African Pride(R), Fabulaxer(R), Lottabody(R), Revlon Realistic(R) and Ginseng Miracle(R). In addition to Colomer's headquarters in Spain, the global corporation has facilities in the United States, Italy, South Africa, Mexico and Ireland. The Colomer USA Multicultural Group is headquartered in Jacksonville, FL. For more information on Colomer USA's family of products, visit www.african-pride.com.

Source: African Pride

CONTACT: Laura Babbili of m strategies inc., +1-214-741-2100, ext. 227,
for African Pride

Web Site: http://www.african-pride.com/

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