BANDIT bandies the misguided NIKE AIR collaboration with Kanye West.

BANDIT bandies the misguided NIKE AIR collaboration with Kanye West.

COPENHAGEN, April 10 /PRNewswire/ -- "Don't...don't...don't believe the hype!"

It's almost like Nike, Kanye West and the Sneaker Collectors of the world concocted their own stimulus package plan to rejuvenate interest in the sector, and fool the world into thinking the release of the Air Yeezy, is a momentous event!

The innovative collaboration between an iconic sports brand and a musical icon has been done more than a few times before!

The public have to fall in love with something and that earns it hype status, it not the other way around.

Kanye has been slowly building his brand, the same way Nike tweaks every so often, meaning they should both know better. So who messed up, and who will pay for it?

Read the full blog post here: http://thisisbandit.com/?p=2808

Source: THISISBANDIT.COM

CONTACT: BANDIT here: bandit@thisisbandit.com, The BANDIT Blog:
www.thisisbandit.com/?page_id=216

Web Site: http://thisisbandit.com/?page_id=216

-------
Profile: intent