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Friday, April 10, 2009

Video: Consumers to Share Life Stories With TV Personality Ana Maria Canseco

Video: Consumers to Share Life Stories With TV Personality Ana Maria Canseco

Western Union to Reward Customers, Capture Their Anecdotes on Video

SUNRISE, Fla., April 10 /PRNewswire/ -- Western Union, a leading provider of global money-transfer services, is partnering with Hispanic celebrity and Univision Network host Ana Maria Canseco to tour the country and capture "real" Western Union consumer stories to showcase the power money transfers have in the lives of so many people around the world.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/westernunion/37502/

"Western Union handles approximately one million financial transactions a day ... or 12 per second. Our consumers are people looking for us to connect them with their loved ones so that in many cases they can help them make their dreams come true, put food on the table, or improve someone's education. As we all face a tough economy and uncertain times, we want to be closer than ever to our consumers and validate their life stories," said Raul Duany, director of communications for Western Union's U.S. Hispanic market.

Canseco is traveling the country to get real Hispanic stories and testimonials to better understand the impact money transfers have amid a distressed economy. Among the cities on the tour are Miami, Los Angeles, New York, Houston and Washington, D.C.

Canseco has her own personal story of the impact of money transfers in her life.

"I am a product of Western Union services. I remember growing up how the remittances my uncle sent home every month were so needed in my family just for our basic needs," acknowledged Canseco. "I am very much looking forward to learning the stories of our people as they work so hard to make the lives of so many others a little better in every corner of the world."

"In our Latin American countries, there's a more urgent need," explained one consumer to Canseco. "Here the situation also may be a bit tough, but we can take care of ourselves. We're more stable than in our countries of origin."

Despite money worries, a recent survey conducted by Western Union showed that most Hispanics are willing to share their tax refunds with a relative or friend in need of cash. Among Latinos surveyed, 83 percent said they would share their tax refund to help loved ones pay their living expenses.

When sending money, Western Union reminds consumers cash can be ready in just a matter of minutes by simply conducting the transaction at one of Western Union's 44,100 U.S. Agent locations found in most major national and regional grocery chains. Additionally, money can be sent via westernunion.com or by calling 1-800-CALL-CASH. With Western Union, money is sent quickly, safely and conveniently so consumers can rest assured the recipient will receive the money quickly and easily.

About Ana Maria Canseco

Canseco co-hosts the #1 Spanish-language morning talk show, Despierta America, and also appears as a guest host on Univision network's celebrity talk show, El Gordo y La Flaca.

About Western Union

The Western Union Company (NYSE:WU) is a leader in global money transfer services. Together with its Vigo and Orlandi Valuta-branded money transfer services, Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. It operates through a combined network of more than 375,000 Agent locations in over 200 countries and territories. In 2007, the company processed nearly 168 million consumer-to-consumer money transfers and 405 million consumer-to-business transactions. Famous for its pioneering telegraph services, the original Western Union dates back to 1851. For more information, visit www.westernunion.com.

Video: http://www.prnewswire.com/mnr/westernunion/37502/
Source: Western Union

CONTACT: Deborah Vallejo, +1-210-244-2129, Deborah.vallejo@bromcomm.com,
for Western Union

Web Site: http://www.westernunion.com/


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