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Tuesday, April 14, 2009

Latin Pop Sensation Fanny Lu Reveals Her Ultimate Secrets to Style (Hint: It's Not Just About the Clothes)

Latin Pop Sensation Fanny Lu Reveals Her Ultimate Secrets to Style (Hint: It's Not Just About the Clothes)

- Uncover the season's ultimate fashion statement: Gorgeous Skin -

ENGLEWOOD CLIFFS, N.J., April 14 /PRNewswire/ -- Grammy-nominated singer, Fanny Lu and celebrity stylist Leonard Rocco are teaming up with Caress to reveal the secret behind iconic style - beautiful skin. Together they will be showing women everywhere how to make skin their ultimate fashion statement and shower on their look with the new Caress(R) Skinwear Collection of body washes and beauty bars that give women gorgeous skin they will want to flaunt. Fanny Lu and Leonardo will unveil sexy skin-revealing fashions and give women a chance to win a style-packed trip to NYC Fashion Week.

"As a beauty expert, my job is to help celebrities find their best look and flaunt their style with confidence," says Rocco, celebrity stylist. "This fashion season your skin should be the centerpiece of any great look, and like Fanny Lu, you can achieve this season's hottest looks with the Caress Skinwear Collection of body washes and beauty bars."

To show women the season's hottest looks, Caress and Leonardo are pulling inspiration from one of the industry's most stylish stars, Fanny Lu. With a closet big enough to get lost in, Fanny is no stranger to fashion and shares her secrets for looking fabulous.

"When I'm on stage I need to make sure I look and feel my best," says Fanny Lu. "My skin is my best accessory, so before I hop into the shower I make sure I have the Caress Skinwear Collection at my fingertips. It makes my skin look amazingly smooth and complements my wardrobe to give me the ultimate fashion statement."

Women everywhere can now make skin their ultimate fashion statement with a chance to win VIP access to NYC Fashion Week, a NYC shopping spree and a private consultation with a celebrity stylist to the stars. They can visit www.caressyourstyle.com to enter for a chance to win and come back every week to access new video style tips and see the Caress inspired look of the week for a chance to win a $100 gift card to create their own look. They can also design and dress up their own stylish avatar to send to friends and share beauty and fashion secrets. Caress is also offering free samples of the new Caress Evenly Gorgeous body wash at the website (while supplies last).

In addition, Fanny Lu fans will have the opportunity to meet the Colombian songstress at two in-store appearances in Miami and Los Angeles, where she will be sharing her top beauty secrets and taking pictures with her admirers. These mini beauty events will also allow consumers to sample the new Caress Skinwear Collection and get one-on-one fashion advice from celebrity stylist Leonardo Rocco.

To give women a head-start on making skin their ultimate fashion statement, Fanny Lu and Leonardo share a few of their must-have tips for the season:

-- The Look: Even Toned - Get ready to show some skin in this season's
"it" style ... the one shoulder dress or blouse. This asymmetrical
look flatters every body type and reveals your best accessory -
gorgeous, even toned skin. Go bold and show it off with Caress Evenly
Gorgeous body wash.
-- The Look: Radiant - Embrace your wild side and go for bold in this
season's eye catching prints. Whether it's a flirty floral, graphic
print or bright bold color - step out of your comfort zone and reveal
a bold new style. Try Caress Glowing Touch body wash for skin that is
gorgeously glowing to complete your look.

-- The Look: Silky - Absolutely every woman needs a little black dress
in her closet - they are classic, universally flattering and can work
for every occasion (date, work, weekend). Find a simple style that
suits your body type and lets your skin take center stage. You can
even update a style you already have by adding a fabulous statement
necklace or a bright hued belt and stilettos. Flaunt your chic look
with skin that is irresistibly silky everyday with Caress Daily Silk
body wash.


Making Skin Your Ultimate Fashion Statement with The Caress Skinwear Collection

Just like women change their outfits every day, they can now shower on different looks with the Caress collection of body washes and beauty bars for even toned, radiant or silky skin. The latest look is the Caress Evenly Gorgeous Exfoliating body wash and beauty bar. With burnt brown sugar and karite butter, it gently exfoliates and moisturizes to reveal beautiful, even toned skin. New Caress Evenly Gorgeous is available at food, drug and mass retailers nationwide. The body wash is offered in 18 oz. (SRP $4.49) and 12 oz. bottles (SRP $3.50). Beauty bars are available in 2-bar (SRP $2.99), 4-bar (SRP $4.49), 6-bar (SRP $6.49) and 8-bar (SRP $7.99) packages.

The Caress Skinwear Collection also includes the following looks:

-- For an Exotic look: Caress Brazilian and Moroccan Exotic Oil
Infusions Body Washes
-- For a Luxurious look: Caress Cashmere Luxury Silkening Body Wash
-- For a Renewed look: Caress Tahitian Renewal Exfoliating Body Wash and
Beauty Bar

-- For a Pampered look: Caress Berry Indulging Body Wash


About Fanny Lu:

The explosion of Fanny Lu's music knows no boundaries. From South and Central America passed North America, where she has performed next to artists such as Alejandro Sanz, Jennifer Lopez, Marc Anthony, Alejandro Fernandez, Enrique Iglesias and Juan Luis Guerra. At such places like Madison Square Garden in New York, American Airlines Arena and the Carnival Center in Miami to Spain where she had a successful promotional tour through Barcelona, Madrid, Tenerife and Santiago de Compostel. She is nominated for this year's Tropical Feminine artist of the year for Premios Lo Nuestro, and her song "Tu no eres para mi" also maintains its spot in the nation radio charts in the US and Puerto Rico.

About Leonardo Rocco:

Leonardo Rocco's visions of innovation, vanguard design, and unique approach have secured his position as one of the most in-demand hair artists and celebrity stylist in the industry. In 1991, together with his family, Leonardo opened the doors to the first Rocco Donna Salon in Argentina followed by the 2004 opening of the Rocco Donna Hair & Beauty Art in South Beach, FL. Leonardo is also well known for his popular column "Glamorosa con Rocco" in People en Espanol and was recently featured in Ocean Drive en Espanol's Power Player Issue as one of the most influential personalities in Miami Beach. Leonardo Rocco's clientele sets a high standard and there are many celebrities and artists that have been subject to his creative work, such as: Juanes, Paulina Rubio, Katy Perry, Belinda, Alejandro Fernandez, Jenny Rivera, Araceli Arambula, Giselle Blondet, Candela Ferro, Karla Martinez, Adamari Lopez, Adriana Fonseca, Marlene Favela, Vanesa Hauc, and Lilia Luciano, among others.

About Caress:

Caress(R), the beauty brand known for products that give woman gorgeous skin that they will want to flaunt, offers an exceptional variety of exfoliating and moisturizing beauty bars and body washes that make skin the ultimate fashion statement. A global Unilever brand and trusted name for more than 30 years, Caress is available in food, drug, mass outlet, club and value stores nationwide. Visit www.caressskin.com for more information.

About Unilever:

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico - generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.


Source: Caress

CONTACT: Stephanie Camargo of The Axis Agency, +1-305-572-2143,
scamargo@theaxisagency.com; Stacie Bright of Unilever, +1-203-625-1130,
stacie.bright@unilever.com

Web Site: http://www.caressyourstyle.com/


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