Widely Acclaimed BritBus Music Tour Significantly Expands Sponsorship Opportunities for 2009

Widely Acclaimed BritBus Music Tour Significantly Expands Sponsorship Opportunities for 2009

Premier Showcase for Unsigned Artists Reaches Twenty Five Million Rabid Fans of New Music Via Competition and Nationwide Tour

More Than Four Thousand Miles of Outdoor Media Exposure; Tie-Ins with Emerging Fashion Design Competitions

LONDON and NEW YORK, Dec. 8 /PRNewswire/ -- The BritBus is back! All Terrain Entertainment announced today that sponsorships are available for its proprietary and massively successful U.K. rock band tour that combines the best of new and young British music talent, for the flagship U.S. competition and showcase in 2009. The BritBus Tour is dedicated to promoting emerging talent through its annual competitions, tours, live showcases, and educational programs.

Major brands that have partnered or sponsored The BritBus tour in the past include; Virgin Atlantic, Virgin Megastore, Bass Ale, Land Rover, Visit Britain, MySpace and Gibson Guitars.

The BritBus Tour will deliver exclusive opportunities for sponsors that include reaching the coveted 18-26 year old demographic, over 4,000 miles of outdoor media exposure, local events across key tour cities, on-site promotions at ten universities, access to international tours as well as an ongoing PR campaign.

New this year is the collaboration with Nolcha offering emerging and independent fashion designers the chance to "Dress the Band", creating exclusive looks for the winners of the U.K. and U.S. competitions. "This fantastic initiative will open many doors for aspiring fashion and music talent; providing a platform for brand promotion of a new kind. Talent scouting has never encouraged such edge in the fashion world," states Kerry Bannigan, CEO of Nolcha.

"The BritBus Tour audience will reach twenty five million consumers throughout the campaign, specifically the highly coveted 18-26 year iPod generation demographic who are uniquely passionate about discovering new music they love," said James Craven, CEO, All Terrain Entertainment. "That means sponsors have the opportunity to connect brands with truly meaningful experiences that span multiple touch points and across multiple cities for a highly influential audience."

"While there are a number of music and talent searches, The BritBus stands out in that it operates at a grassroots level and remains credible, independent and dedicated to promoting emerging and unsigned acts both in the U.S. and internationally," added Craven.

Since 2005, The BritBus Tour has taken emerging U.K. bands on its annual crossing of the U.S., promoting all that is great about British music and having many adventures on the way. Well known British acts have previously boarded the BritBus in U.S. include; The Kaiser Chiefs, Katie Melua, Paul Oakenfold, The Magic Numbers among others.

The BritBus Tour will be accepting applicants for the incredible unsigned band competition starting May 2009. In 2009, the short listed bands will perform at gigs alongside British bands in major cities that include; Seattle, Portland, San Diego, San Francisco, Los Angeles, Denver, Chicago, Washington DC, Boston and New York. At the end of the tour, one act will be chosen by a judging panel to fly back to the U.K. for a series of gigs that include a summer festival.

Successful bands will receive the opportunity to go on at least one BritBus Tour, in addition to international touring, and will receive a management contract with All Terrain Entertainment. The BritBus Tour U.S. debut is destined to rock American audiences in search of new music talent in a whole new way.

About All Terrain Entertainment

All Terrain Entertainment is a music and entertainment company with a difference. All Terrain Entertainment offers a unique, all encompassing business model designed to embrace the changes and generate revenue for both its artists and investors. All Terrain Entertainment is able to offer successful applicants: management, recording and publishing contracts plus the opportunity to join its high-profile international BritBus Tours. The BritBus Tour brand attracts considerable attention and is currently sponsored by brands such as Virgin Atlantic, Visit Britain, MySpace and Gibson Guitars.

Source: All Terrain Entertainment

CONTACT: Sharon Oh, oh@braincomm.com, or Nancy Zakhary,
nancy@braincomm.com, both of Brainerd Communicators, Inc., +1-212-986-6667,
for All Terrain Entertainment

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