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Sunday, December 07, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of December 7, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of December 7, 2008

LOS ANGELES, Dec. 7 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of December 5 through December 7, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, December 7, 2008 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations

1 Four Christmases $18,180,000 3335
2 Twilight $13,197,000 3620
3 Bolt $9,696,000 3516
4 Australia $7,000,000 2721
5 Quantum Of Solace $6,600,000 3423
6 Madagascar Escape 2 Africa $5,100,000 3317
7 Transporter 3 $4,500,000 2626
8 Punisher: War Zone $4,000,000 2508
9 Cadillac Records $3,500,000 686
10 Role Models $2,622,125 1907
11 Milk $1,690,487 99
12 Slumdog Millionaire $1,406,451 78

Weekend of 12/05/2008 to 12/07/2008

(C) 2008 by Rentrak Corporation


About Box Office Essentials


Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation,
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com


Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/


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