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International Entertainment News

Thursday, December 04, 2008

Virtual Images Produces Movie Posters for Lionsgate's Release of Punisher: War Zone

Virtual Images Produces Movie Posters for Lionsgate's Release of Punisher: War Zone

REDLANDS, Calif., Dec. 4 /PRNewswire/ -- Movie-goers are used to seeing posters promoting upcoming films, but the displays announcing the arrival of Punisher: War Zone are taking the art of poster design to new heights -- and depths.

The unique two-piece displays utilized lenticular technology to create an impressive, deep 3-D image of the Punisher, the vigilante anti-hero of the latest installment of Marvel comics' action franchise, which opens nationwide on December 5. The backlit black-and-white movie poster features Frank Castle, the movie's iconic character toting guns to match his vigilante-hero attitude. The 3-D poster is accompanied by a reflective lenticular 3-D frame of guns that borders the display, adding to the poster's incredible depth.

Produced by Virtual Images, an IGH Solutions Company, the poster-sized displays utilize a unique lenticular process that produces images of unusual depth and clarity, said company founder Dave Corey. Vying for attention in crowded holiday theaters, adding the lenticular frame combined the eye-catching appeal of 3-D images with the impact of a free-standing display.

"This is a new way to use lenticular design," Corey said. "The marketers of Punisher: War Zone wanted to utilize lenticular's 3-D effects to capture the attention of movie-goers and fans nationwide. They knew this was the best format to garner attention and recognition for the movie opening."

Punisher: War Zone lenticular movie displays are currently in high-traffic theaters across the United States. The movie opens nationwide on Friday, December 5th, 2008. For more information on Punisher: War Zone, visit http://www.punisherwarzonemovie.com/.

Image: http://www.ereleases.com/pr/2008-VirtualImages.jpg

About Virtual Images, Inc.


Virtual Images, an IGH Solutions Company, headquartered in Redlands, California, is the leading provider of high-quality lenticular and specialty-printed plastics. Their advanced, high-resolution printing capabilities help entertainment marketers, publishers, and advertising agencies break through the clutter to reach their customers by using technologies that turn a printed surface into high-tech, eye-catching products. For more information, visit their website at: http://www.ighsoutions.com/

Media Contact:

Tessa Boettner
Marketing Manager
tmboettner@ighsolutions.com
651.288.8478

http://www.ighsolutions.com/http://www.viu.com/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.


Source: Virtual Images, Inc.

CONTACT: Tessa Boettner, Marketing Manager of IGH Solutions,
+1-651-288-8478, tmboettner@ighsolutions.com

Web site: http://www.ighsolutions.com/
http://www.viu.com/
http://www.punisherwarzonemovie.com/


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