Ultimate Celebrity Parties Require Premium Location - Enter LG Villa Cabo

Ultimate Celebrity Parties Require Premium Location - Enter LG Villa Cabo

LG Mobile Phones and E! Entertainment Television Debut New Celebrity Studded Party-Planning Reality Television Series: 'Party Monsters: Cabo'

SAN DIEGO, Dec. 4 /PRNewswire/ -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has partnered with E! Entertainment Television for the new series "Party Monsters: Cabo." The show is set at the exclusive LG Villa Cabo, an A-list hideaway stocked with the newest LG products and home to the hottest and most talked about parties of the summer. "Party Monsters: Cabo" features nine contestants vying for the ultimate position of "LG Celebrity Event Planner" and $100,000.

Each week at the LG Villa, contestants face a new celebrity and a new challenge, bringing party plans to life for the elite including: P. Diddy, 50 Cent, Carmen Electra, Lil' Jon, and Brody Jenner. At the end of the event, the contestants' performance is critiqued by the celebrity guest, as well as "celebrity planner to the stars," Brian Worley and host Michelle Merkin. And every week, for one contestant, the "party is over."

"Our partnership with E! heralds in a new age of product marketing that transcends traditional product placement," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "Party Monsters is an ideal theatre for LG products and a perfect fit amongst the tastemakers that visit the LG Villa."

The show premiered on December 2nd at 10p/9c on E! Entertainment Television. The LG Villa was created in conjunction with Converge, and is being produced by 3Ball Productions and Bischoff-Hervey Entertainment.

About LG Electronics Inc.

LG Electronics Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG comprises four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgmobilephones.com.

Source: LG Electronics Inc.

CONTACT: Demetra Kavadeles of LG Mobile Phones, +1-858-635-5232,
dkavadeles@lge.com; or Matt Wind of Converge, +1-310-210-2677,
mwind@convergeglobal.com

Web Site: http://www.lge.com/
http://www.lgmobilephones.com/

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