MultiVu Video Feed: National Football League Teams Up With 3ality Digital and RealD for First-Of-Its-Kind Live 3D Broadcast!

MultiVu Video Feed: National Football League Teams Up With 3ality Digital and RealD for First-Of-Its-Kind Live 3D Broadcast!

NEW YORK, December 4 /PRNewswire/ -- The stage is set for the first-ever live broadcast of an NFL game in full digital 3D format.

3ality Digital, the leading provider of digital 3D offerings, has joined with the NFL for this groundbreaking broadcast ? featuring NFL Network's Thursday Night Football game between the San Diego Chargers and the Oakland Raiders ? that will be made available on Thursday, December 4th to select audiences at RealD-enabled theaters in Boston, Hollywood and New York.

The game will demonstrate the unprecedented picture quality viewers will soon be able to enjoy in their homes, and immerse viewers in the broadcast as never before. Just as high-definition broadcasts have enhanced the home viewing experience in recent years, digital 3D broadcasts will set a new broadcast standard in the months and years to come.

The broadcast is the latest in the NFL's ongoing efforts to use technology to enhance fans' enjoyment of the sport. Decades ago, the NFL was the first sports league to establish weekly sports programming on primetime television in 1970 with Monday Night Football. In the years since, the league has been at the forefront of emerging media, including cable and satellite television, satellite radio, online and mobile phones. For more information on the technology behind this ground breaking broadcast, visit: http://www.3ality.com

SATELLITE FEEDS:

Thursday, December 4th, 2008 Thursday, December 4th, 2008
3:00 AM - 3:15 AM ET 10:30 AM - 10:45 AM ET
Galaxy 28 Galaxy 28
Transponder 15 Transponder 15
C-Band C-Band
Downlink Freq. 4000 Vertical Downlink Freq. 4000 Vertical

Thursday, December 4th, 2008
1:30 PM - 1:45 PM ET
Galaxy 19
Transponder 13
C-Band
Downlink Freq. 3960 Vertical

NEWS: NFL evaluates digital 3D as next in long line of technological innovations to enhance content delivery

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/36306/press.html

SOUNDBITES:

* Steve Schklair, chief executive officer of 3ality Digital Systems

B-ROLL INCLUDES:

* Footage of 3ality Digital crews preparing for this groundbreaking broadcast

* interior and exterior shots of Qualcomm Stadium in San Diego, where the game is being played

VIDEO PROVIDED BY: 3ality Digital

CONTACT:
FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://www.prnewswire.com/broadcast/36306/press.html

Web site:
http://www.3ality.com

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