Media Mogul Tommy Mottola Finds New Star in EEBEE

Media Mogul Tommy Mottola Finds New Star in EEBEE

Creators of eebee Adventures series form strategic partnership with The Mottola Company

NEW YORK, Dec. 3 /PRNewswire/ -- The Mottola Company, headed by famed media entrepreneur Tommy Mottola, has announced today that they have signed a partnership with EVERY BABY COMPANY, creators of award winning infant-toddler series, eebee's Adventures. Mr. Mottola, who is best known for launching the careers of global superstars such as Mariah Carey, Jennifer Lopez and Celine Dion, has set his sites on a new personality, EEBEE, the popular puppet/character who is the center of the hit series eebee's Adventures. Dubbed the "un-Baby Einstein" by the press because of its innovative approach to helping parents and babies transform everyday play into real-world interactive learning experiences, the "adventures," created by former Sesame Street and Disney execs, have won numerous awards. Over the past three years, the series has become wildly popular with parents and major retailers across the country, with nearly 6 million episodes viewed on cable TV On Demand. This success has led to eebee DVD, book, and toy lines.

Recognizing the potential for a fresh approach to the infant-toddler marketplace, Mottola, CEO of The Mottola Company, and father of a 1-year old, having experienced eebee's adventures with his baby daughter, was first to suggest the partnership. The newly signed agreement includes an equity investment in EVERY BABY COMPANY and a commitment of business development, marketing, and creative resources designed to grow EVERY BABY COMPANY, and the eebee's Adventures brand. EVERY BABY COMPANY co-founders, Stephen Gass and Don Burton, will manage and run the day to day operations, while The Mottola Company will play an active role in the brand's expansion. Additionally, The Mottola Company will appoint new members to join the EVERY BABY COMPANY board.

In addition to its business development activities, The Mottola Company will provide the creative services of superstar Latina, "Thalia", who will be featured in the Spanish language version of the, "Las Aventuras de eebee," that will be available on DVD, cable and Video On Demand.

"We are thrilled that The Mottola Company will be joining us at this exciting moment in eebee's "development," says Stephen Gass, president of Every Baby Company. "In three short years, we've grown from a line of DVDs to nearly 6 million episodes viewed on demand, a line of books, toys, and TV programming, and from one store at FAO Schwarz to one thousand Barnes & Noble and FAO at Macy's stores! We're confident that co-parenting this business with Tommy Mottola will bring us to the next level of success."

"We are delighted to partner with EVERY BABY COMPANY," says Mottola. As a person who has been in the entertainment business for over 30 years, I am always looking for the next star, and I have found it in eebee With its successes over the past few years, eebee will be also be an integral part of our growth at The Mottola Company. Moreover, as a father of a young baby, I am constantly looking for the latest in educational media to enhance the development of our child. When I came across eebee, I knew that this was parenting 2.0 at its best, and would be an integral part of enhancing our baby's learning."

eebee DVDs, books and products are available at Barnes & Noble and FAO Schwarz at Macy's, both through recently signed retail agreements, and on the web at www.eebee.com.

Source: EVERY BABY COMPANY

CONTACT: Rosie Mattio, ALISON BROD PUBLIC RELATIONS, +1-917-583-6349,
rosiemattio@gmail.com

Web Site: http://www.eebee.com/

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