GenArts Names Steve Bannerman as CMO

GenArts Names Steve Bannerman as CMO

Consumer and Tech Veteran to Lead Global Brand and Marketing Strategy as GenArts Continues on Product Innovation and Market Expansion Path

CAMBRIDGE, Mass., Dec. 16 /PRNewswire/ -- GenArts Inc., a leading provider of visual effects software for the film, broadcast and video industries, announced the addition of Steve Bannerman to its executive team as Chief Marketing Officer. With more than 20 years of experience at companies such as Apple, Caststream and UGOBE, Bannerman will drive the company's brand and marketing strategy worldwide.

A pioneer in the digital media industry, Bannerman was formerly the Director of Marketing for Apple's QuickTime TV network (QTV) featuring more than 100 top-tier content providers, including Disney, CNN, MTV, BBC, ESPN and Warner Music. Bannerman was also the founder and CEO of Caststream, Inc. a streaming media company focused on distance learning applications (acquired by Tarantella, Inc). Bannerman holds a B.S. in Industrial Management from Georgia Tech.

"GenArts Sapphire offers unrivaled creativity and image quality enabling the creation of the most sophisticated, attention-grabbing special effects in the film and television industries," said Katherine Hays, CEO, GenArts. "Steve's impressive track record of success as an innovative marketer and entrepreneur make him a perfect fit for our team as we extend our market leadership and drive the next phase of our growth."

"I'm thrilled to be joining the GenArts team at this pivotal time in their history," said Bannerman. "The combination of groundbreaking technology and a visionary executive team has enabled the company to build an incredible base of passionately loyal customers. I'm confident that Katherine's growth strategy fueled by the recent strategic investment by Insight Venture Partners will allow GenArts to reach new heights in delivering unprecedented value to our customers while expanding our reach into new and exciting markets."

About GenArts

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects for the film, broadcast and video industries. GenArts Sapphire equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Digital Vision, Eyeon, FilmLight, The Foundry, Quantel and SGO.

Sapphire has become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. www.genarts.com.

(C)2008 GenArts, Inc. All rights reserved. GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks contained herein are the property of their respective owners.

Source: GenArts, Inc.

CONTACT: Nate Hermes, +1-415-848-7171, SutherlandGold Group for GenArts,
nathan@sutherlandgold.com

Web Site: http://www.genarts.com/

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