Yellowbook's New TV Campaign is an Interactive Cliffhanger: Viewers Invited to Rate Favorite Endings on Yellowbook.com

Yellowbook's New TV Campaign is an Interactive Cliffhanger: Viewers Invited to Rate Favorite Endings on Yellowbook.com

Ties to Increased User-Generated Content on Site

UNIONDALE, N.Y., Nov. 19 /PRNewswire/ -- Yellowbook, a national leader in the local search industry, announced the launch of new 'Say Yellow to the future' TV campaign executions that call for viewer participation in determining how the story should end.

Airing nationally, the launch ad, entitled "The Breakup," depicts a story many know well. The cliffhanger ending, however, leaves the next move in the hands of the viewers. By logging on to yellowbook.com/tv, viewers can watch and rate three possible endings for 'The Breakup,' each designed to resonate with multiple audiences. The campaign's innovative format is designed to engage the viewer on an emotional level and ultimately allow them to help Yellowbook's betrayed heroine find what she's really looking for.

In addition to the engaging interactive elements, the new campaign depicts the variety of search options and depth of content choices available on yellowbook.com.

The campaign coincides with the release of new user-generated content tools that significantly enhance the experience on yellowbook.com. "There's been exceptional growth online, and our new ratings and reviews application brings added value to site visitors by providing more relevant information and enabling users to make more informed decisions," said Pat Marshall, chief new media officer at Yellowbook. "The offline/online campaign is a fun way to engage the public and showcase a number of innovations at yellowbook.com."

From the TV landing page, yellowbook.com/tv, visitors can start rating and reviewing businesses, find the yellowbook.com mobile app that's right for them, and download the Yellowbook toolbar to their browsers for instant access to local businesses.

Developed by Yellowbook's New York City-based ad agency Gotham Inc., the TV commercials were directed by Vadim Perelman, acclaimed writer and director of the "The House of Sand and Fog," which was nominated for three Academy Awards, and director of "The Life Before Her Eyes." Perelman recently signed with MGM to direct the studio's new "Poltergeist" movie.

About Yellowbook

Since 1930, Yellowbook has focused on a simple goal -- connecting consumers with local businesses. Today, Yellowbook is a national leader in local search and advertiser content, managing a comprehensive online and print product portfolio that provides consumers with easy access to local business information, and businesses with a single source for cost effective media programs. The Yellowbook Network, anchored by yellowbook.com, reaches millions of online users through the company's network of partner sites and organic web searches via computers and the latest in advanced mobile devices. The Yellowbook Network has been recognized as the fastest growing internet property in the United States (comScore, April 2008). WebReach, Yellowbook's fully managed search engine advertising program, places customers' advertising on the major internet search engines. In print, Yellowbook delivers approximately 1,000 directory editions in 48 states plus the District of Columbia. For more information, visit yellowbook.com.

Source: Yellowbook

CONTACT: Louise Thach of MWW Group for Yellowbook, +1-201-964-2463

Web Site: http://www.yellowbook.com/

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