Litle & Co. Adds Popular Payment Option Bill Me Later(R) to Leading Direct-to-Consumer Merchant Portfolio

Litle & Co. Adds Popular Payment Option Bill Me Later(R) to Leading Direct-to-Consumer Merchant Portfolio

Jewelry Television, jtv.com and jtvwatches.com go live

LOWELL, Mass., Nov. 19 /PRNewswire/ -- Litle & Co., a leading payments platform for merchants in direct-to-consumer commerce, today announced the availability of Bill Me Later's next-generation payment service through the Litle & Co. platform. Litle & Co. processes and manages card-not-present and alternative payments for leading direct-to-consumer brands in Catalog, Internet and Multichannel Retail, Direct Response and Online Services.

Bill Me Later is among the most widely adopted payment technologies for the largest online retailers with a network of more than 1,000 online stores, catalogs and travel partners. Bill Me Later enables consumers to shop online without using a credit card and helps retailers simplify the payment experience.

Litle & Co. client Jewelry Television (jtv.com) an Internet Retailer Hot 100 property, which includes jtvwatches.com and jtv.com, participated in the integration and is now live with Bill Me Later.

"The teams at Litle and Bill Me Later understood our goals and worked seamlessly to integrate our new consumer credit program so that our customers would have additional payment options available during this holiday season," said Tim Engle, SVP of strategy at Jewelry Television. "All parties involved understood the urgency of implementing a program during the fourth quarter and along with our outstanding team of technology professionals, a very successful and smooth launch was realized."

"More commerce is moving to the direct-to-consumer media channels operated by our clients, introducing them to new consumers with a strong desire for alternative payments," said Jason Pavona, vice president, product management, Litle & Co. "Our goal is to stimulate lifetime dialogs through payments between merchants such as Jewelry Television and their consumers, and the Bill Me Later brand is one of the most important in these dialogs."

"Partnering with Litle & Co. helps us to further expand the reach of Bill Me Later by enabling merchants using the Litle platform to seamlessly integrate our next-generation payment service," said Vince Talbert, vice president, marketing, Bill Me Later. "Savvy merchants like Jewelry Television realize the importance of providing consumers with choice not only through their wide selection of jewelry, but also during the checkout and payment process."

About Jewelry Television (www.jtv.com)

JTV is an electronic retailer focusing exclusively on the sale of fine jewelry and loose gemstones. JTV airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and the 4th largest retailer of jewelry online. Industry experts host JTV programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. JTV shows can be viewed live from www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones. Headquartered in Knoxville, Tennessee, JTV is seen in more than 65 million U.S. households.

About Litle & Co. (www.litle.com)

Litle & Co. is a leading payment management and processing platform for merchants who sell goods and services directly to consumers. Providing transaction processing and consultative merchant services for card-not-present and alternative payments, the Litle & Co. payments platform is engineered specifically to meet the needs of companies in Direct Response (DRTV, radio, print), Internet and Multichannel Retail (including catalogs), and Online Services. Founded in 2001, and based in Lowell, Massachusetts, Litle & Co.'s growth has been acknowledged by a No.1 Inc. 500 ranking (2006) and a No.8 Entrepreneur Hot 100 ranking (2008). For more information or to contact us, visit www.litle.com.

Media Contacts:

Kelly Fletcher John Stevens
FletcherPR for Jewelry Television Litle & Co.
865 806 0996 978 275 6620
Kelly@kellyfletcherpr.comjstevens@litle.com

Source: Litle & Co.

CONTACT: Kelly Fletcher of FletcherPR for Jewelry Television,
+1-865-806-0996, Kelly@kellyfletcherpr.com; or John Stevens of Litle & Co.,
+1-978-275-6620, jstevens@litle.com

Web Site: http://www.litle.com/

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