Orient Watch Finalizes Television Deal with ShopNBC, On Air Monday, November 17, 10PM EST

Orient Watch Finalizes Television Deal with ShopNBC, On Air Monday, November 17, 10PM EST

LOS ANGELES, Nov. 17 /PRNewswire/ -- Orient Watch has partnered with ShopNBC to sell its watches on television. This marks the first major retail deal for the Japanese company, which entered the United States earlier this year.

Orient's live debut is scheduled for Monday, November 17 at 10PM EST. The hour-long segment will feature models ranging in price from $200 for a fully-automatic semi-skeleton watch, to $1300 for a 300-meter saturation diver with power reserve indicator. ShopNBC watch expert Jim Skelton and Mark Kim, Chief Marketing Officer for Puritime (Orient's exclusive US distributor), will host the event. A preview of the watches is available at ShopNBC.com.

According to Kim, the partnership provides a unique opportunity to introduce the United States to the Orient brand. "Like ShopNBC, Orient offers a rare blend of quality and value," says Kim. "We have already doubled our initial stocking in response to the excitement."

The decision to work with ShopNBC also complements Orient's plans to focus on mediums that allow for educational marketing. "We want to make it easy for people to truly understand what they're buying," says Kim. "This is a great chance to tell our story and explain what it means to have a quality watch."

ABOUT ORIENT WATCH: Established in 1950, Orient is Japan's largest producer of mechanical watches. The company builds over 2 million pieces annually and is known throughout the world for its ability to sell high-quality automatic watches for as little as $150. All movements are produced and used in-house. For more information, visit www.orientwatchusa.com.

Source: www.orientwatchusa.com

CONTACT: Christina Koshzow for www.orientwatchusa.com, mobile,
+1-412-519-0720, christina@brandingbrand.com

Web Site: http://www.orientwatchusa.com/

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