NOW Launches Its First Mobile Promotion With Dada Entertainment in Conjunction With 10th Anniversary Celebrations

NOW Launches Its First Mobile Promotion With Dada Entertainment in Conjunction With 10th Anniversary Celebrations

LOS ANGELES, Nov. 17 /PRNewswire/ -- The world's best-selling CD compilation series, NOW THAT'S WHAT I CALL MUSIC!(R) has teamed with Dada Entertainment(TM) (http://www.dada.net/), one of the foremost innovators in digital and mobile entertainment services, for NOW's first major promotion in the mobile music space. The announcement coincides with the release of NOW's 10th anniversary CD and Volume 29 of the series.

As part of this promotion, subscribers to Dada Entertainment's premium content club, Dada.net(R), can redeem up to 15 pieces of premium content, including MP3s and ringtones, from NOW as well as Dada's other premium content, for a 9.99 per month fee. Customers can visit http://now.dada.net/ to sign up or learn more about the service. All MP3 tracks are DRM-free allowing subscribers to use their downloads on any mobile phone, iPod or digital music player. Dada is the first mobile music services company to offer its content through all major mobile carriers.

Since its debut in 1998, NOW THAT'S WHAT I CALL MUSIC! has sold over 70 million CDs in the USA and has become one of the best known music brands of all time. The tracks on NOW 29 include smash hits by artists including: P!nk, Katy Perry, Pussycat Dolls, Rihanna, Ne-Yo, Chris Brown, Kardinal Offishall featuring Akon, T.I., Lil Wayne featuring T-Pain, Savage featuring Soulja Boy Tell 'Em, Young Jeezy featuring Kanye West, Yung Berg featuring Casha, Jordin Sparks, Leona Lewis, Boys Like Girls, Saving Abel, Daughtry, Matt Nathanson, Darius Rucker, and Keith Anderson.

About NOW THAT'S WHAT I CALL MUSIC!

The NOW THAT'S WHAT I CALL MUSIC! series is a compilation joint venture from EMI Music North America, Sony Music Entertainment, and Universal Music Group. The series debuted in the United States in 1998 after the NOW brand had been an enormous, multi-platinum international success for nearly 20 years. To date, the NOW series has generated sales of over 200 million albums worldwide, remaining the only non-soundtrack, multi-artist series to reach #1 on the Billboard Top 200 chart. NOW and NOW THAT'S WHAT I CALL MUSIC are registered trademarks of EMI (IP) Limited.

About Dada Entertainment

Dada Entertainment, a joint venture between two of the worldwide leaders in the mobile and music industries, Dada USA, Inc. and SONY MUSIC ENTERTAINMENT, is the foremost innovator in digital and mobile entertainment services. Formed in October 2007, Dada Entertainment is launching the next generation of ubiquitous personalization and entertainment services. The only company offering both ringtones and DRM-free full-length MP3s for mobile and PC paid via the mobile phone, Dada Entertainment is a growing leader in the U.S. market.

Just one year old, Dada has rapidly created a unique and seamless Web 2.0 experience around its rich catalogue of music and entertainment content, ranging from full-length audio and video to ringtones and games. Dada Entertainment manages several direct-to-consumer offerings, including a full portfolio of web-based services centered around the discovery and consumption of music, designed to encourage a sense of community and social networking.

Source: NOW THAT'S WHAT I CALL MUSIC!

CONTACT: Rob Goldstone of Oui2 Public Relations, +1-212-541-5698,
rob@oui2.com; or Jennifer Ballantyne of EMI Music Marketing, +1-323-871-5494,
jennifer.ballantyne@emicap.com; or Sujata Murthy of Universal Music
Enterprises, +1-310-865-7812, sujata.murthy@umusic.com; or Angela Barkan of
Sony BMG Entertainment, +1-212-833-8575, angela.barkan@sonybmg.com; or
Jennifer L. Press of Dada Entertainment, +1-646.291.6408,
jennifer.press@dada-ent.com, all for NOW THAT'S WHAT I CALL MUSIC!

Web site: http://www.dada.net/

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