Happy Days are Here With a Little Help From America's Favorite TV Mom and New Vicks(R) DayQuil/NyQuil Plus Vitamin C(R)

Happy Days are Here With a Little Help From America's Favorite TV Mom and New Vicks(R) DayQuil/NyQuil Plus Vitamin C(R)

Vicks and Marion Ross, Create Chapters of Care, a Booklet of Cold Care Tips From Famous Television Moms with Donations Going Toward The American Lung Association

CINCINNATI, Nov. 17, 2008 /PRNewswire-FirstCall/ -- To mark the introduction of Vicks DayQuil Plus Vitamin C and NyQuil Plus Vitamin C, Vicks has teamed up with Marion Ross, one of America's most beloved television moms, "Mrs. C," from the popular 70's sitcom Happy Days, to create Chapters of Care, a compilation of tips from America's favorite television moms on how they care for their loved ones during the cold and flu season. Featuring tips from such well-known television moms as Florence Henderson, Shirley Jones and Meredith Baxter, consumers can download their own copy of Chapters of Care for free at Vicks.com. Vicks is proud to partner with and support the American Lung Association on this initiative, to further the organization's mission of promoting healthy breathing.

"It's that time of year when loved ones come home with sniffles, sore throats and body aches, so moms across the country are looking for useful tips on how to care for their families and provide a little extra TLC," says Marion Ross. "Over the years I have found myself relying on Vitamin C. I'm especially excited because Vicks is bringing together DayQuil and NyQuil to help relieve multiple cold symptoms, now with Vitamin C to replenish what the body needs."

In addition to tips from Marion Ross, the Vicks Chapters of Care booklet features helpful cold comfort tips from various iconic television moms such as Florence Henderson, Shirley Jones, Meredith Baxter, Alley Mills, Constance Marie, Catherine Hicks and Tichina Arnold.

To learn more about Vicks DayQuil/NyQuil Plus Vitamin C and to download the entire Chapters of Care booklet, consumers can log onto www.Vicks.com. Consumers can also log on to www.Vicks.com to share their own personal care tips for a chance to win a family trip for four. Vicks DayQuil/NyQuil Plus Vitamin C will also be auctioning off 50 hardcopy editions of Chapters of Care on eBay, with the proceeds going to the American Lung Association.

About Marion Ross

Millions of fans know Marion through her eleven year portrayal of "Mrs. C" on Happy Days. She starred in the acclaimed television series Brooklyn Bridge for which she was twice nominated for an Emmy and was a two time winner for Best Comedy Actress of the Year by Viewers for Quality Television. She won a Golden Globe nomination for her role as Rosie in the movie The Evening Star with Shirley MacLaine. She has played Drew Carey's mother on The Drew Carey Show, the feisty matriarch on The Gilmore Girls and the terrible mother-in-law on That 70's Show. She currently plays Sally Field's mother on Brothers & Sisters. She also recently played Leslie Nielson's wife in the movie Superhero. She is the voice of SpongeBob Squarepants' grandma and Mrs. Lopart on Handy Manny.

This year she has received many honors including the SDSU Mortar Board Distinguished Alumna Award, the renaming and dedication of "The Marion Ross Performing Arts Center" in Albert Lea, Minnesota, and the first honoree star on Hennepin Avenue Theatre District Walk of Fame in Minneapolis. In 2001, she received a star on the Hollywood Walk of Fame.

About the American Lung Association

The American Lung Association is the nation's oldest voluntary health organization and leader in promoting lung health and preventing lung disease. The American Lung Association funds vital research on the causes of and treatments for lung disease. With the generous support of the public, the American Lung Association is "Improving life, one breath at a time." For more information about the American Lung Association, a Charity Navigator Four Star Charity, or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or log on to www.lungusa.org.

About Vicks(R)

As a trusted family brand for more than 100 years and one of the most recognized around the world, Vicks has helped generation after generation feel relief from cough, cold, flu and sinus symptoms. NyQuil is the #1 Pharmacist recommended brand for Adult Cold Nighttime Relief. Available in more than 66 Countries and on 5 Continents, the Vicks family includes Vicks(R) DayQuil(R) Plus Vitamin C, Vicks(R) NyQuil(R) Plus Vitamin C, Vicks Early Defense Nasal Decongestant, Vicks Early Defense Foaming Hand Sanitizer, NyQuil Cold/Flu LiquiCaps, NyQuil Cold/Flu, NyQuil Cough, NyQuil Sinus, Children's NyQuil, DayQuil Cold/Flu LiquiCaps, DayQuil Cold/Flu, DayQuil Cough, DayQuil Sinus, VapoRub Ointment, VapoRub Cream, BabyRub, Casero Chest Congestion Relief, Vicks(R) Formula 44 Custom Care Sore Throat Lozenges, Vicks(R) Formula 44 Custom Care Sore Throat Spray, Vicks(R) Formula 44 Custom Care Chesty Cough, Vicks(R) Formula 44 Custom Care Congestion, Vicks 44 Multi-Symptom, Vicks(R) Formula 44 Custom Care Dry Cough, Vicks(R) Formula 44 Custom Care Cough & Cold PM, Vicks(R) Formula 44 Custom Care Body Aches, Pediatric Vicks(R) 44(R)e Cough & Chest Congestion Relief, Pediatric Vicks(R) 44(R)m Cold & Cough Relief, Sinex Nasal Spray, Sinex 12 Hour Spray, Sinex Ultra Fine Mist, Sinex 12 Hour Ultra Fine Mist, Vicks Cough Drops, Vicks Vitamin C Drops. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.

About Procter & Gamble

Three billion times a day, P&G (NYSE:PG) brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

*Survey conducted by Pharmacy Times, OTC Supplement, Adult Cold-Nighttime, June 2008

Source: Procter & Gamble

CONTACT: Kristy Parker of DeVries PR, +1-212-891-0411,
kparker@devries-pr.com, for Procter & Gamble; or Crystal Harrell, PhD, of The
Procter & Gamble Company, +1-513-622-2880, harrell.cw@pg.com; or The American
Lung Association, +1-800-LUNG-USA, +1-800-586-4872

Web site: http://www.pg.com/
http://www.vicks.com/
http://www.lungusa.org/

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