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Thursday, November 06, 2008

Forterus Inc. Taps Rising Demand for Addiction Treatment Services With Ad Buys During the Steve Wilkos Show

Forterus Inc. Taps Rising Demand for Addiction Treatment Services With Ad Buys During the Steve Wilkos Show

HUNTINGTON BEACH, Calif., Nov. 6 /PRNewswire-FirstCall/ -- Forterus Inc. (BULLETIN BOARD: FTER) is tapping rising demand for addiction treatment services with ad buys for its behavioral healthcare subsidiary during the morning and late night airings of today's Steve Wilkos Show.

The 30-second ads, which showcase A Better Tomorrow Treatment Center Inc., will appear during the Steve Wilkos Show at 11:56 a.m. and again at 11:56 p.m. The ads will be aired on KTLA in Los Angeles.

"The Steve Wilkos Show is one of A Better Tomorrow's best lead generators," said Paul Howarth, Forterus' CEO. Its previous ad buys during the Steve Wilkos Show have produced "300 to 400" calls from prospective clients, he said, adding that the clinic is purchasing additional ads on Southern California cable stations.

Murrieta, Calif.-based A Better Tomorrow Treatment Center Inc. is accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF), placing it in the top 5 percent of drug and alcohol treatment centers in California.

Forterus Inc. and its subsidiaries engage in diverse business activities, including behavioral healthcare, intervention services, drug and alcohol rehabilitation, pain management, physical therapy, finance as well as thoroughbred breeding and racing. For more information about Forterus and A Better Tomorrow, please visit their respective websites at www.forterus.com and www.abttc.com.

Application of the Safe Harbor of the Private Securities Litigation Reform Act of 1995: This press release contains, and Forterus may from time to time make, written or oral 'forward-looking statements' within the meaning of the U.S. federal securities laws, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of uncertainties and other factors, many of which are outside Forterus's and/or its subsidiaries control that could cause actual results to differ materially from such statements. In particular, statements using words such as 'may,' 'should,' 'estimate,' 'expect,' 'anticipate,' 'intend,' 'believe,' 'predict,' 'potential,' or words of similar import generally involve forward-looking statements.

Paul Howarth
(888) 257-8345
ir@forterus.com


Source: Forterus Inc.

CONTACT: Paul Howarth of Forterus Inc., +1-888-257-8345,
ir@forterus.com

Web site: http://www.forterus.com/
http://www.abttc.com/


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