CyberDefender and Guthy-Renker to Bring PC Security Solution to Broad Public
CyberDefender and Guthy-Renker to Bring PC Security Solution to Broad Public
LOS ANGELES, Nov. 6 /PRNewswire-FirstCall/ -- CyberDefender (http://www.cyberdefender.com/) (BULLETIN BOARD: CYDE) , a provider of award-winning PC Security and Identity Theft prevention solutions, today announced an agreement with Guthy-Renker, an independent direct-response marketing firm, to create a series of high performance radio and TV commercials, emphasizing a simple solution to address computer virus awareness and bringing antivirus software to a larger audience. This relationship, when fully implemented, could generate over one million new subscribers for CyberDefender in 2009. Guthy-Renker will promote CyberDefender's flagship products, the Early Detection Center, the Live PC Tech-on-Call Service and the CyberDefender Identity Protection Service helping to establish CyberDefender as the best brand in its industry.
"Guthy-Renker is one of the world's largest, most sophisticated direct response television companies with sales of more than $1.8 Billion per year and an average annual growth rate of 25% over the last 10 years. Guthy-Renker's investment in CyberDefender means a lot to us, confirming our belief in CyberDefender's top-notch security products," said Gary Guseinov, CEO of CyberDefender. "Guthy-Renker promotes many life altering products, we are very proud to be part of this elite group."
"We are always looking for purpose-driven products and services and this looks like a great one," says Boris Shimanovsky, President of Guthy-Renker Match. "Our direct marketing channel of distribution is a good fit with Cyber Defender. Our team is excited about the prospects of this relationship."
Guthy-Renker Corporation is a direct-response marketer known primarily for selling products in the United States via infomercials. However, the company now sells products direct-to-consumer through many media channels (TV, print, radio and Web) through offices in many countries (Japan, Australia, Germany, China, Canada, UK). Based in Palm Desert, CA the company is named after its two founders, Bill Guthy and Greg Renker and was established in 1988.
As an innovative Internet security developer, CyberDefender employs its secure peer-to-peer network, the Collaborative Internet Security Network (or the earlyNETWORK(TM)) to detect and update all its users within hours of a new virus, spyware or phishing attack; this means the malware antidotes are delivered faster than the actual malware can spread. The California-based company is on a mission to bring advanced solutions to the Internet security market, combating and preventing online information theft, unwanted advertisements, spam, Internet viruses, spyware and other similar security threats.
About CyberDefender Corporation
CyberDefender Corporation (OTCBB: CYDE) believes that its Internet security technology offers the earliest possible detection and most aggressive defense against Internet security attacks. CyberDefender believes that it is the only Internet security software company to combat spyware, viruses, and identity theft using a secure peer-to-peer distributed network (the earlyNETWORK(TM)), enabling protection that is unparalleled in speed and flexibility. Products employing the earlyNETWORK(TM) include CyberDefender's MyIdentityDefender(TM) Toolbar, CyberDefenderFREE(TM) 2.0, and CyberDefender Early Detection Center(TM) 2.0. All of these products are fully compatible with Microsoft's Vista Operating system and available at www.cyberdefender.com.
About Guthy-Renker
Established in 1988, Guthy-Renker is today one of the world's largest direct response television companies with sales of more than $1.8 Billion per year and an average annual growth rate of 25% over the last 10 years.
Source: CyberDefender
CONTACT: Evan Kennedy of Terpin Communications, Inc., +1-310-821-6100,
ext. 116, cyberdefender@terpin.com, for CyberDefender
Web Site: http://www.cyberdefender.com/
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