DISH Network(R) Announces Agreement With Rentrak for Audience Measurement Reporting

DISH Network(R) Announces Agreement With Rentrak for Audience Measurement Reporting

DISH Network To Use Rentrak's TV Essentials Product

PORTLAND, Ore., Nov. 24 /PRNewswire-FirstCall/ -- DISH Network Corporation (NASDAQ:DISH) today announced an agreement with Rentrak Corporation (NASDAQ:RENT) to report the measurement of DISH Network set-top box (STB) click-stream television data from millions of set top boxes. Rentrak's TV Essentials delivers anonymous viewer measurement data from DISH Network's set-top boxes, including second-by-second television programming and advertising information.

DISH Network will use Rentrak's TV Essentials reporting system together with other DISH Network tools to analyze anonymous audience viewing of programming and advertising for linear television and generate detailed viewer measurement information.

DISH Network selected Rentrak's TV Essentials service as a means to gain further insight into subscriber viewing preferences. TV Essentials is integrated with the DISH Network traffic and billing system(s) for ad placement information, giving DISH Network and its advertising partners performance intelligence by campaign, program and individual advertisement. TV Essentials will also report on DISH Network DVR and iTV reporting and analysis.

"Advertisers are clamoring for this level of reporting to gain insights and to increase efficiencies in this age of increased accountability," said Michael Finn, vice president of Advertising Sales for DISH Network. "This reporting will make a significant difference for advertisers across all of our current and future initiatives, and will allow us to make more informed internal programming and marketing decisions."

"We are pleased to work with DISH Network as their audience measurement service provider," said Cathy Hetzel, president, Advanced Media and Information (AMI) division, Rentrak Corporation. "Rentrak's TV Essentials system provides valuable intelligence that will help define the future of television audience measurement."

Television advertisers and their agencies are searching for more data to improve the efficiency and effectiveness of their advertising. Rentrak's TV Essentials system processes data from millions of set top boxes to help advertising agencies, networks and local stations make business decisions to drive increased revenue. In addition to the TV Essentials system, Rentrak processes on demand television data representing more than 54 million set top boxes.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, and advertising industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

About DISH Network Corporation

DISH Network Corporation (NASDAQ:DISH), the nation's third largest pay-TV provider and the leader in digital television, provides approximately 13.78 million satellite TV customers as of Sept. 30, 2008 with industry-leading customer satisfaction which has surpassed major cable TV providers for eight consecutive years. DISH Network also provides customers with award-winning HD and DVR technology including the ViP(R)722 HD DVR, which received the Editors' Choice awards from both CNET and PC Magazine. In addition, subscribers enjoy access to hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD. DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, and a free upgrade to the best HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit http://www.dishnetwork.com/ or call 1-800-333-DISH (3474) for more information.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bartz
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

Contact for DISH Network :
Ad Sales : Michael Finn, michaelp.finn@echostar.com
Media Relations : Parker McConachie, Press@EchoStar.com 720-514-5351

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation; or Ad Sales, Michael Finn, michaelp.finn@echostar.com; or Media
Relations, Parker McConachie, +1-720-514-5351, Press@EchoStar.com, both for
DISH Network

Web site: http://www.rentrak.com/
http://www.dishnetwork.com/

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